SOURCE: Sifteo Inc.

Sifteo Inc.

January 05, 2011 08:00 ET

Sifteo Inc. Debuts Sifteo™ Cubes -- a New Way to Play

Announces Details of Early Access Program for Sifteo Cubes; Top 10 Finalist for Last Gadget Standing Contest at CES; CES Innovations Award Honoree, Electronic Gaming Hardware Category

SAN FRANCISCO, CA--(Marketwire - January 5, 2011) - Sifteo, Inc., the inventors of Sifteo cubes, a new way for adults and children to play, today announced it will be demonstrating its new game system at the Consumer Electronics Show in Las Vegas. Sifteo also shared details of its Early Access Program which will give consumers the opportunity to buy Sifteo cubes at a discounted price before they go on sale nationally. In recognition of the innovation Sifteo brings to gaming, Sifteo cubes have been named a top ten finalist in the Last Gadget Standing contest which will take place at CES on January 8, 2011.

Sifteo cubes are a brand new way to play games using wireless 1.5-inch blocks with full-color screens that respond to motion and start interacting with the player and each other, as soon as they are picked up and moved around.

"New sensing technologies have changed the face of gaming in just a few years," said David Merrill, co-founder and president of Sifteo. "We believe that Sifteo cubes are the next leap forward in game play," said Merrill.

Co-founders, David Merrill and Jeevan Kalanithi first came up with the prototype for the cubes when studying human-computer interaction at the MIT Media Lab. During their research they realized that the way humans typically interact with physical objects i.e.: picking them up to examine and arrange them, had been overlooked by legacy gaming companies.

"Traditional game consoles have lost the tangible and interactive nature of classic tabletop games like Mahjong and dominoes, that bring people together," said Jeevan Kalanithi, co-founder of Sifteo. "Players tell us that Sifteo cubes reduce 'screen stare,' banish tired thumbs and give families and individuals a more 'natural' way to have fun," said Kalanithi.

How to Play with Sifteo Cubes
To play with Sifteo cubes, players first install Sifteo's software (Mac, Windows) onto an internet-connected computer and then buy games and apps from Sifteo's online library which is accessible through the software. A USB wireless link enables games and apps to be downloaded on to the Sifteo cubes for play. For best performance, users should play within a few feet of the USB wireless link. In optimal conditions, the range may extend up to 20 feet. Sifteo's game studio has built an initial collection of titles that will include challenging games for adults, learning puzzles for kids and games people can play together.

Sifteo Early Access Program
Sifteo will launch its Early Access Program in Q1 2011. For a discounted price of $99 (compared to the MSRP of $149) participants can join Sifteo's Early Access Program and receive:

  • The Sifteo pack: three cubes with a charging dock, USB wireless link and AC adaptor
  • 1,000 points to purchase games and apps from the online store
  • Coupon to redeem when product is launched
    • 50% off anything in the Sifteo store up to $200 (expires 6/30/2012)
  • Limited edition t-shirt

Sifteo has been selected as an honoree of the CES Innovations 2011 Design and Engineering Award in the Electronic Gaming Hardware category. The award recognizes the most innovative consumer electronics products in the industry's hottest product categories.

Sifteo cubes are expected to be widely available in the Fall of 2011. To participate in the Early Access Program please visit

Sifteo at CES

Sifteo will be exhibiting at CES: booth #3317A in the Mommy Tech Zone, North Hall. The Last Gadget Standing contest will take place on January 8 at 10.30 a.m. in Room N257, North Hall.

About Sifteo:
Sifteo Inc. ( is building the future of play. Sifteo has created Sifteo cubes, a next generation game system that consists of physical blocks with full color graphics that sense each other and their motion. Sifteo is dedicated to producing apps designed to be enjoyed by adults and children. Sifteo's prototype, "Siftables," was first shown at the TED Conference in 2009. Sifteo is located in San Francisco, CA, and has received funding from Foundry Group, True Ventures, and the National Science Foundation.

Contact Information

  • For further information:
    Kathy De Leon
    Red Consultancy
    Phone: 415.518.1014
    Email: Email Contact