SOURCE: Aspect Software

August 22, 2007 14:30 ET

Sify Launches 'Hosted Contact Center Solutions'

Partners With Aspect Software to Revolutionize India's Customer Contact Center Model

MUMBAI, INDIA--(Marketwire - August 22, 2007) - Sify Limited (NASDAQ: SIFY), a leader in the Enterprise Services and consumer Internet services in India with global delivery capabilities, today launched its Hosted Contact Center Solutions developed on the Aspect® Unified IP™ platform provided by Aspect Software, the world's largest company solely focused on the contact center. The partnership with Aspect Software promises the delivery of best-of-breed technology solutions for the contact center industry in India.

P J Nath, executive president, Sify Enterprise Solutions, said, "This product and service is the next generation in contact center solutions, for it offers the dual advantage of being a hosted solution with the flexibility of a pay-per-seat pricing model."

Aspect Unified IP is a session initiation protocol (SIP)-based Voice over Internet Protocol (VoIP) unified contact center solution that provides automatic call distribution (ACD), predictive dialing, voice portal capabilities, Internet contact, workflow management, multichannel recording and quality management to help organizations achieve their customer service, collections and sales and telemarketing business process goals. In addition it also includes embedded voice portal for advanced speech recognition and text-to-speech, advanced outbound list management, and multi-tenancy and partitioning that supports a Software as a Service (SaaS) model.

"By providing Aspect Unified IP as a hosted offering, Sify will be able to satisfy the varying requirements from the smallest contact center to the largest enterprise contact center because they are able to leverage the specific functionality that each of their individual customer's demand," said Lui Simhua, vice president of the Asia Pacific and Middle East region for Aspect Software. "Most importantly, they are providing a way for businesses to leverage the capabilities of a complete contact center solution with minimal complexity and initial capital costs."

Advantages of Sify's Hosted Contact Center Solution:

Sify's hosted contact center solution will enable companies to focus on managing their core functions and operations rather than on installing, managing, and maintaining the technology infrastructure of a contact center.

--  Enables savings on substantial capital outlays in setting up new
    contact centers
--  Takes customer interaction capability to the next level by unifying
    interactions across the web, mail & voice to manage customer interactions
    more efficiently
--  Enables flexibility of requirements on demand

The Sify solution has the potential to take customer service to the next level in service driven enterprises.

Affordable, high quality solution for the Indian markets:

Sify is a leading provider of managed voice services to contact centers in India. This innovative offering completes the company's comprehensive product portfolio for the international contact center market in India. It also has the potential to enable growth of the domestic contact center industry by making possible cost-effective regionalized contact center operations for both large and small enterprises.

Enables compliance with the 'Do Not Call' registry:

Sify's hosted contact center solution has been designed keeping in view the Supreme Court order pertaining to the "Do-not-call Registry" and enables organizations to take requisite steps to implement these requirements quickly and effectively.

About Sify

Sify is among the largest Internet, network and e-Commerce services companies in India, offering end-to-end solutions with a comprehensive range of products delivered over a common Internet backbone infrastructure. This Internet backbone reaches 221 cities and towns in India. A significant part of the company's revenue is derived from Corporate Services, which include corporate connectivity, network and communications solutions, security, network management services, enterprise applications and hosting. A host of blue chip customers use Sify's corporate service offerings. Consumer services include broadband home access, dial up connectivity and the iWay cyber café chain across 163 cities and towns. Sify is recognized as an ISO 9001:2000 certified service provider for network operations, data center operations and customer support, and for provisioning of VPNs, Internet bandwidth, VoIP Solutions and integrated security solutions, and BS7799 certified for Internet Data Center operations. For more information about Sify, visit

About Aspect Software

Aspect Software, Inc. founded the contact center industry and is now the world's largest company solely focused on providing session initiation protocol (SIP)-based Voice over Internet Protocol (VoIP) and traditional voice-based products and services for customer service, collections, and sales and telemarketing business processes. Each day, Aspect Software powers more than 125 million customer-company interactions at thousands of in-house and outsourced contact centers around the globe. Its trusted Signature product line offers automatic call distributors (ACDs), dialers, voice portals and computer telephony integration (CTI). The company's leading Contact Center Performance Optimization product line provides workforce management, quality management, performance management and campaign management applications. And, its pioneering Aspect Unified IP product delivers a comprehensive, multichannel solution. Headquartered in Chelmsford, Mass., Aspect Software has operations across the Americas, Europe, Africa, the Middle East and Asia Pacific. For more information, visit

Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements contained herein are subject to risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Sify undertakes no duty to update any forward-looking statements.

For a discussion of the risks associated with Sify's business, please see the discussion under the caption "Risks Related to Our Business" in the company's report on Form 6-K for the quarter ended December 31, 2006 which has been filed with the United States Securities and Exchange Commission and is available by accessing the database maintained by the SEC at

What is a Hosted Contact Center?

A Hosted Contact Center is a network-based service in which a service provider owns and operates a contact center technology platform and leases its services and features to end-users for a monthly or usage-based fee. The hosted model is gaining in popularity because of its strong value proposition and low cost of ownership.

Advantages of an On-demand Contact Center Solution:

--  Helps shift from capital expenditures (CapEx) to operational
    expenditures (OpEx) model
--  Deeper security infrastructure
--  Flexible and decentralized contact centers
--  Easier upgradation to latest feature functionality
--  Enables business continuity and reduces risk
--  Allows rapid scale up or down to meet business demands

Companies for whom a hosted solution would be ideal:

--  Small/medium-sized businesses (SMBs) looking for advanced
--  Rapidly growing businesses
--  Multi-site firms with multiple contact centers
--  Organizations growing through Merger and Acquisition activity
--  Enterprises expanding the labor pool with remote agents
--  Businesses needing contact center business continuity plans
--  Businesses needing to quickly expand and contract for peak
--  seasons/traffic/campaigns
--  Enterprises with limited capital for upgrades/expansions

Contact Information

  • For further information please contact:
    Mr. David Appasamy
    Investor Relations
    Sify Limited
    91-44-2254 0770 Ext. 2013
    Email: Email Contact

    Trúc N. Nguyen
    Investor Relations
    The Global Consulting Group
    Email: Email Contact