National Milk Records plc

September 30, 2010 02:01 ET

Sign JV agreement on Ireland

                        National Milk Records plc / Index: PLUS / Epic: NMR.P
                         National Milk Records plc ('NMR' or 'the Company')
                                    Sign JV agreement on Ireland

National  Milk  Records Plc, the PLUS-quoted leading provider of livestock services,  is  pleased  to
announce  that  it  has signed an agreement with Progressive Genetics, a farming cooperative  in  the
Republic of Ireland, to form a 50-50 Joint Venture, Independent Milk Laboratories Ltd, to market  and
utilise NMR's proprietary payment testing business in Ireland.

Progressive  Genetics  offers  its  customers dairy and beef semen sales,  technician  service,  milk
recording, disease testing through milk samples, heat detection, farm computing software through  its
subsidiary Irish Farm Computers and ancillary farm products.

The Directors of NMR look forward to updating shareholders with developments.

The Directors of the Company are responsible for the contents of this announcement.

For further information visit or contact:

Chris Hughes                       NMR plc                                Tel: +44 (0) 1249 467 220
Duncan Vasey                       St Helens Capital Partners LLP         Tel: +44 (0) 20 7368 6959
Mark Anwyl                         St Helens Capital Partners LLP         Tel: +44 (0) 20 7368 6959
Hugo de Salis                      St Brides Media & Finance Ltd          Tel: +44 (0) 20 7236 1177
Elisabeth Cowell                   St Brides Media & Finance Ltd          Tel: +44 (0) 20 7236 1177


National  Milk Records plc is a PLUS-quoted supplier of milk recording services in the UK,  providing
management information on individual cow's performance in terms of milk quality, yield and fertility.
The  Company is acknowledged by the industry as the market leader in the provision of milk  recording
services and herd management software and support.

The  Group's two wholly owned subsidiaries, National Milk Laboratories ('NML') and National Livestock
Records ('NLR') expand the Company's reach across various areas of the dairy and red meat industries.
Through NMR and NLR, the Group works with both the buyer and the producer to eliminate disease within
the herd.

NML  provides  testing  to  all of the major UK milk buyers, analysing nearly  all  the  liquid  milk
consumed  in  the UK.  The subsidiary utilises the parent companies nationwide transport network  and
with  laboratories in Wolverhampton and Glasgow working 24/7 is able to provide results within a  few
hours  of  the  sample collection.  The Group is able to capitalise on current legislation  governing
food production and hygiene, and the demand from retailers for clean produce, traceable to farms that
provide a high level of animal welfare by working with both milk producer and the buyer.  The Company
provides  a  wide range of analysis which helps to provide aggregate data of value to vets,  research
and educational organisations, feed producers and equipment manufacturers.

NLR derives revenue through the distribution of ear tags to dairy and beef cattle, collection of data
for  sheep breed societies and RFID traceability through the abattoir.  NLR is working alongside  the
Welsh  Assembly  Government on a project designed to improve efficiency in the  sheep  industry.  The
Technology, Agriculture and Greater Efficiencies Project ('TAG') includes the use if RFID  technology
and  the development of a central database.  From 1 January 2010 EU legislation states that all sheep
in  Europe  must  be electronically tagged, and NLR is developing systems to allow  farmers  to  take
advantage of this by using the tag to provide information on the history and movements of the animal.


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