SOURCE: Sign Media Systems, Inc.

August 16, 2007 10:12 ET

Sign Media Systems, Inc. Announces Appointment of Dennis D. Derr to Board of Directors

SARASOTA, FL--(Marketwire - August 16, 2007) - Sign Media Systems, Inc. (OTCBB: SGNM), an emerging mobile brand-marketing company, today announced the appointment of Dennis D. Derr to the company board of directors.

Mr. Derr joins Sign Media Systems with over 25 years of executive experience serving large and small businesses within the commercial and defense sectors. Most recently, Mr. Derr was the Executive Vice President of Texas-based Avisys Incorporated for an eight-year stretch starting in 1996, and was the corporate lead during the 2004 acquisition of Avisys by L-3 Communications. Previous management experience includes: Marconi Tractor Systems, Director of Business Development (1992-1996), Lincom Corporation, Director of Business Operations (1989-1992), TWR System Development Division, Contracts Manager (1987-1989). Mr. Derr has an outstanding track record of success in the areas of business development, program management, contract management, and financial management, and will be a tremendous asset to Sign Media Systems' growth strategy moving forward. Mr. Derr received his Master of Science in Finance, graduating Sigma Cum Laude, from Colorado State University.

Sign Media Systems CEO Antonio Uccello commented, "We're pleased to have Dennis working with us as we embark on an aggressive growth and acquisition program. With out a doubt, his experience, insight, and knowledge will be invaluable to the success of Sign Media Systems and its shareholders well into the future."

About Sign Media Systems, Inc.

Sign Media Systems, Inc. (OTCBB: SGNM) is an emerging mobile brand-marketing company. We deliver scalable solutions for advertisers and fleet owners to cost-effectively acquire and retain customers. Sign Media Systems' industry experts routinely solve the most complex brand marketing needs demanded by our customers. Sign Media Systems, Inc. has created unparalleled networks of quality partners and customers, such as Sears®, Coca-Cola®, Pepsi®, Heineken®, Nascar®, and Lazy-Boy®, while devoting ourselves to developing the most advanced solutions for our customers. Visit us on the web at http://www.signmediasystems.com

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.

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