SOURCE: SignalShare

SignalShare

November 03, 2015 09:15 ET

SignalShare and DraftKings Partner for a New Mobile Advertising Paradigm

DraftKings Will Begin Advertising on SignalShare's Platform in Multiple Sports and Entertainment Venues

HACKENSACK, NJ--(Marketwired - November 03, 2015) - SignalShare (OTCQB: RMLX), the leading provider of end-to-end consumer engagement solutions for high-density venues, today announced a new partnership with DraftKings to provide the company an unparalleled opportunity to reach fans during major sporting events. SignalShare's consumer engagement platform uses stadiums' wireless networks to provide advertisers the ability to place their content in front of fans on their mobile devices during the game.

This partnership will put DraftKings, a company that has redefined how today's consumers can experience and interact with their favorite teams through fantasy sports, in front of the most engaged fans in real time at major sporting events. SignalShare will display a DraftKings ad to every event participant who logs on to its network during these sporting events. This will help DraftKings reach potential customers already using their mobile devices during the game to browse sports statistics, upload photos to social media and communicate with friends and family.

"Just like SignalShare, DraftKings aims to change the way fans experience sports," said Aaron Dobrinsky, CEO of SignalShare. "Through this partnership, DraftKings is able to reach and engage with audiences in a way they've never been able to before: by appearing directly on fans' mobile devices when they're most invested in sports. As a result, fans have access to a stream of timely, relevant advertising content and advertisers like DraftKings are able to get in front of thousands of potential leads."

Not only does this give DraftKings an unprecedented opportunity to reach fans, but SignalShare will also provide the company with information about who is viewing their advertisements, allowing them to create more tailored and engaging promotions in the future.

"The SignalShare consumer engagement platform opens the door for innovative advertising opportunities and greater connectivity to our customers," said Jeremy Elbaum, vice president of business development at DraftKings. "We look forward to leveraging the SignalShare platform to expand our business, continue building a user base and introduce a new world of fantasy sports to existing sports fans."

SignalShare will host the DraftKings advertisements at the participating arenas during the opening weeks of the NHL and NBA seasons.

About SignalShare

SignalShare (OTCQB: RMLX) is the first end-to-end consumer engagement solution for venues and events that does more than simply get audiences online. The company's proprietary platform allows venues to use their wireless networks to gather data-rich insights about crowd and user behavior and leverage those insights to create engaging experiences and sponsorship opportunities that grow revenue. SignalShare also has extensive experience designing and implementing customized wireless networks in complex environments. Top sports, entertainment and corporate brands, including, IBM, the Sands Expo and Convention Center, the Detroit Red Wings and AEG rely on SignalShare to provide exceptional audience experiences and grow their revenue. SignalShare is a division of Signal Point Holdings Corp and is headquartered in Hackensack, N.J. For more information, go to www.SignalShare.com or visit us on Twitter @SignalShare.

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