SOURCE: Adventure Central

September 18, 2007 10:11 ET

Signature Days Chooses Adventure Central for the Gift of Adventure Travel

Industry Leader Continues to Grow High Quality Adventure Travel Distribution Services

DENVER, CO--(Marketwire - September 18, 2007) - The list of great gifts ready for giving just got longer as Signature Days, an online lifestyle-experience retailer, adds an impressive selection of adventure travel trips and experiences from Adventure Central, the leading provider of travel distribution and online booking services for adventure travel outfitters, to its inventory. By joining Adventure Central's network of online distribution partners, Signature Days gains access to an ever-growing supply of adventure and experiential trips worldwide and enables its customers to give those trips as memorable and fun experiences.

Outfitters represented through Adventure Central include Dvorak Expeditions, Incredible Adventures, and RIGS Fly Shop. By connecting to these and other outfitters using Adventure Central's centralized online reservations system, it's easier for Signature Days representatives to service customers without a lot of manual back and forth with the individual tour operators, making customers happier and their business more efficient.

"Signature Days wants to offer a rich, unforgettable and entertaining portfolio of experiences and activities to its customers and Adventure Central's unique adventure inventory helps fulfill that need," said Signature Days CEO Andrew Playford. "Adventure Central's relationships with tour operators enables us to continuously grow and enhance our offerings to best meet the needs of our customers without the hassle of building lots of different interfaces and fulfillment processes."

Signature Days customers simply log onto and can choose from a wide array of experiences to give as unique and memorable gifts. Customers have the option of sending a gift pack to recipients or conveniently delivering experience details via e-mail. Recipients then log on to the Signature Days website and can easily redeem their experience or trade it in for another.

"Who wouldn't want to be given a day of fly-fishing or a scenic wine country tour? Signature Days takes gift giving to a whole new level and it's great that we can help make those gifts that much more appealing and exciting by adding world class adventure trips to their selection of experiences," said Dick Schulte, CEO of Adventure Central. "At the same time, our tour operator partners will benefit significantly from the exposure and access to new customers."

About Adventure Central

Denver-based Adventure Central is the leading provider of travel distribution and online booking services for adventure travel outfitters. The company offers a robust online booking and travel inventory management solution to tour operators as well as connectivity to online distribution partners. Adventure Central delivers new, powerful and cost-effective tools that enable tour operators to grow revenues, attract and retain customers, and reduce operational costs. For more information on Adventure Central, call 303.292.5522 or visit

About Signature Days

Signature Days is emerging as the premier online retailer of memorable and rewarding gift experiences. Through its website (, the company offers gift certificates in five categories: "Action & Adventure," "Body & Soul," "Wine & Gourmet," "Self Improvement," and "Unique & Unusual." Signature Days experiences are available in Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Los Angeles, Miami, New York, Philadelphia, Phoenix, San Diego, San Francisco, Seattle, and Washington, D.C. All experiences are operated by independent, best-in-class partners and are vetted for quality and authenticity. For more information on Signature Days, call (312) 494-9604.

Contact Information

    Nicole Hockin
    Adventure Central Marketing
    Email Contact
    (720) 384-5515