SOURCE: Applied DNA Sciences

Applied DNA Sciences

April 13, 2009 08:30 ET

SigNature DNA Shields Garments and Apparel From Counterfeiters

Multilevel "Green" Security Garment Label Launched

STONY BROOK, NY--(Marketwire - April 13, 2009) - Applied DNA Sciences, Inc. (OTCBB: APDN), a provider of DNA security solutions, announced that it has launched a unique woven garment label based on its SigNature® DNA anti-counterfeit technology. Woven labels are high-profile brand carriers, and offer an excellent vehicle for brand protection.

Protected by patents and proprietary trade secrets, SigNature DNA provides:

--  Environmentally friendly, "green" technology based on botanical DNA
--  Anti-Counterfeit protection: cannot be copied, viewed under
    microscope, digitally scanned or re-engineered
--  Forensic Proof of Authenticity
--  Affordable applications.
    

Marketed as Nil-Secure/SigNature DNA, this revolutionary woven label has been developed in collaboration with three partners: Nilorn UK, BrandWatch Technologies (Portland, OR) and Addmaster (UK). Now, brand owners have a pro-active solution in their arsenal to deter counterfeiters and maintain the highest quality standards in every product sold.

"It's what brand owners need right now -- our label is absolutely secure, reliable and can be authenticated quickly," Steve Ablett, Managing Director, Nilorn UK. "Top apparel and brands can take the issue of counterfeiting into their own hands by staying innovative and utilizing the world's best security solutions."

Hundreds of millions of garment counterfeits are in the market. Few of the authentic, original garments actually integrate brand security measures. Standard apparel holograms on garment hang-tags are easily copied and in most cases cannot be distinguished from the genuine article. Fake holograms are turning up everywhere. In the US, the FBI "is aware that individuals and/or criminal enterprise organizations are actively involved in the production of holograms" (National IP Law Enforcement Coordination Council, 2006). The UK counterfeit market is estimated to be about GBP 11 billion per year (Global Anti-Counterfeiting Group, 2008) with global estimates of over $600 billion per year. China remains the main source of counterfeit goods, with almost 60% of all articles seized originating from that region.

Phil Huff, CEO of BrandWatch Technologies, stated: "Our technical leadership in UCPs is a perfect complement to SigNature DNA. Both technologies have been rigorously tested, and proven to be safe, exceptionally stable, able to withstand multiple launderings, and extremes of pH and temperatures."

Paul Morris, Managing Director of Addmaster, stated, "There is always a risk that if you buy a knock-off garment... it could contain harmful dyes -- which may be allergenic or even carcinogenic. This is precisely the reason why the Nil-Secure/SigNature DNA woven label is needed. Consumers need to know that what they are wearing is safe and it is guaranteed to be the official garment."

Our Partners

Nilorn UK is part of the Nilorn Group, a global company, established in the 1970s, with expertise in adding value to brands through branding and design in the form of labels, packaging and accessories, principally for customers in the fashion and ready-to-wear industry.

BrandWatch™ Technologies is a worldwide supplier of inorganic up-converting phosphor taggants. BrandWatch™ products significantly reduce counterfeiting and diversion by supplying products and services that will quickly and efficiently authenticate all genuine versions.

Addmaster is Europe's leading supplier of performance additives for a wide range of applications and industries. Addmaster's advanced products are being used by many of the world's industry leaders in the plastics, paper, paint, textile and coating industries.

About APDN

APDN sells patented DNA security solutions to protect products, brands and intellectual property from counterfeiting and diversion. SigNature DNA is a botanical mark used to authenticate products in a unique manner that essentially cannot be copied. APDN also provides BioMaterial GenoTyping™ by detecting genomic DNA in natural materials to authenticate finished products. Both technologies protect brands and products in a wide range of industries and provide a forensic chain of evidence that can be used to prosecute perpetrators. To learn more, go to www.adnas.com.

The statements made by APDN may be forward-looking in nature and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements describe APDN's future plans, projections, strategies and expectations, and are based on assumptions and involve a number of risks and uncertainties, many of which are beyond the control of APDN. Actual results could differ materially from those projected due to our short operating history, limited financial resources, limited market acceptance, market competition and various other factors detailed from time to time in APDN's SEC reports and filings, including our Annual Report on Form 10-K, filed on December 16, 2008 and our subsequent quarterly reports on Form 10-Q. APDN undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date hereof to reflect the occurrence of unanticipated events.

Contact Information

  • INVESTOR CONTACT:
    Debbie Bailey
    631-444-8090
    fax: 631-444-8848

    MEDIA CONTACT:
    Janice Meraglia
    631-444-6293
    fax 631-444-8848

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