SOURCE: Signpost


May 23, 2012 09:00 ET

Signpost to Power Hyper Local Deal Content for Digital First Media

Partnership Gives Local Merchants Exposure to a Vast Audience Across Leading Titles From Two of the Country's Largest Newspaper Companies

NEW YORK, NY--(Marketwire - May 23, 2012) - Signpost, the leading innovator in local advertising for small businesses, today announced that it has partnered with Digital First Media. The deal will bring Signpost's white label hyper local ad content to two of the largest newspaper companies in the country, MediaNews Group and Journal Register Company, which reach 57 million Americans in 18 states.

By having their deals syndicated across leading local titles like The Denver Post, Salt Lake Tribune, San Jose Mercury News, St. Paul Pioneer Press and the New Haven Register, this partnership will open up a vast new audience of potential customers for merchants using the Signpost platform. In turn, Digital First Media will be able to enhance their editorial coverage of local news through high-quality deals from local merchants.

"This partnership is a huge milestone for us, as it adds significantly to the opportunities for local exposure and customer acquisition that we can offer our merchants," said Stuart Wall, CEO of Signpost. "It also builds on the momentum we've seen as a company as we continue to partner with leading media companies like Digital First."

About Digital First Media
Digital First Media ( is headquartered in New York City, and jointly manages MediaNews Group, Inc. and Journal Register Company. Digital First Media reaches 57 million Americans each month through more than 800 multi-platform products across 18 states.

About Signpost
Signpost ( is an innovative form of local advertising that helps small businesses attract quality, repeat customers. For a low fee of just $99/month, Signpost works with local businesses to develop a customized marketing campaign that provides instant access to millions of customers on over 1,200 publishers. Signpost enables publishers to monetize their hyper local content through high-quality offers from local merchants. The company is headquartered in New York and is backed by Google Ventures, Spark Capital and a rockstar group of angel investors including Jason Calacanis, Jack Herrick and Thomas Lehrman.

Contact Information

  • Media Contact:
    Mike Farber or Lindsey Scott
    Signpost (at) launchsquad (dot) com