SOURCE: Foresight Valuation

Foresight Valuation

December 17, 2014 13:52 ET

Silicon Valley-Based Foresight Valuation Launches STR-IP™, a New Initiative for Startups to Discover the Value of Their Intellectual Property

PALO ALTO, CA--(Marketwired - Dec 17, 2014) - Foresight Valuation Group, an intellectual property (IP) strategy and startup advisory firm, today announces its Startup-IP Program (STR-IP™), a new initiative aimed at helping technology startups build an IP portfolio that is aligned with their business goals and that would enhance their valuation. STR-IP™ is particularly important for startups in IP-rich industries ranging from the Internet of Things (IoT) segments such as wearables, automotive and home automation, to material sciences such as Nanotechnology. Foresight's capabilities at the nexus of technology, IP and valuation, as well as its location in Silicon Valley, uniquely position it to help startups build an IP portfolio that would assist with their overall market success.

New patent laws in the US under the "First to File" regime, recent Supreme Court decisions, as well as the increased risk of patent litigation, make it absolutely critical for a startup to start building its IP portfolio as early as possible. Foresight's STR-IP™ program provides startups with a structured approach to aligning their IP strategy with their business model and financial projections.

"The success of a startup idea hinges on the ability to turn it into valuable intellectual property. This relatively straightforward concept, often ignored by many founders, is the only way to ensure return on investment, even if the product itself fails in the marketplace," said Ms. Efrat Kasznik, Foresight's president and founder, and a Lecturer on IP strategy at the Stanford Graduate School of Business. "We repeatedly see startups come to us after they have mismanaged their IP, either as a result of ignorance about the process or as a result of miscommunications with their patent lawyers. To address these issues, we designed this streamlined and cost-effective STR-IP™ program, implementing strategies learned through our years of working with some of the world's largest corporate IP holders."

Foresight strives to build IP portfolios for startups with several objectives in mind:

  • Create the right balance of offensive and defensive goals
  • Position the company to gain market share
  • Manage the risk of litigation
  • Enhance valuation and positioning for funding
  • Increase the likelihood of a successful exit.

Foresight representatives will be at the Consumer Electronics Show (CES) in Las Vegas, Nevada during the week of January 5th, 2015, where they plan to officially launch STR-IP™. For more information about Foresight Valuation Group, visit www.foresightvaluation.com.

About Foresight Valuation Group
Foresight Valuation Group is a Silicon-Valley based intellectual asset management consulting firm, helping companies across a wide array of high-tech industries develop a strategic approach to extracting value from innovation. Foresight's principals and affiliates bring over 20 years of consulting experience, ranging from valuing intellectual property (IP) portfolios to planning effectively for commercialization and growth. President and founder, Efrat Kasznik, is a recognized industry expert who lectures on IP management at the Stanford Graduate School of Business, is listed on the IAM 300 list of Leading IP Strategists and is a regular contributor to tech and legal publications. For more information, visit foresightvaluation.com.

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