SOURCE: Ribbit

January 28, 2008 08:00 ET

Silicon Valley's First Phone Company Unveils Flagship Consumer Service

Code-Named "Amphibian," Revolutionary New Service Bridges the Gap Between Traditional Telephony and the Evolving Web

PALM DESERT, CA--(Marketwire - January 28, 2008) - DEMO Conference - Just one month after its corporate launch, Ribbit -- Silicon Valley's first phone company -- is ready to unveil its first consumer service. Code-named "Amphibian," the service transforms any physical phone into a physical/virtual "dual world" phone, enabling consumers to use their current phone plans in any number of new and evolving Web environments. Amphibian -- which will be available in the second quarter of 2008 -- is the first of many applications in a new technology category dubbed "voiceware." Ribbit also announced the opening of a new online marketplace for voiceware applications being developed in partnership with its 2,500-plus developer community. Ribbit unveiled all three -- the new category, product, and marketplace -- at the DEMO 08 Conference, a premier launch venue for emerging technologies.

"In recent months, a number of innovations in the world of telephony have begun to emerge, and DEMO struck us as the best place to introduce what we believe is a unique proposition -- a new category, a new product, and a new marketplace -- for telephony," said Ted Griggs, co-founder and CEO of Ribbit. "Our goal is to bridge the traditional world of telephony with the emerging world of Web-based communications."

"Ribbit has been quietly making waves in the telephony market, a world that is ripe for innovation," said Chris Shipley, executive producer of the DEMO Conferences. "It's exciting to have Ribbit at DEMO to debut its flagship consumer service. I look forward to the reaction from the broad range of industry leaders who gather here."

Voiceware -- Bridging Traditional Telephony with the Web

The culmination of many years of innovation in the telephony and Web developer communities, voiceware is a new category of application that is beginning to transform the telephony market. These applications enable developers to bridge the gap between traditional telephony and the Web, and easily integrate voice communication into the flow of business and personal life.

"There was a time when most of us lived in only one world -- the physical world -- and traditional telephony was the only option," said Crick Waters, co-founder and VP of Strategy and Business Development of Ribbit. "Many of us migrated to the virtual world of the Web as the first wave of Web-based and VoIP solutions began to emerge. But the flow of personal and business communication continues to evolve, and soon all of us will need to thrive in both worlds, and move between them with ease. That's the vision behind voiceware and Ribbit's Amphibian service."

Amphibian liberates voice from its traditional confines -- devices and plans -- and integrates voice into any number of Web environments including social networking pages, Web-based applications, and mash-ups. Because Amphibian is built on the Ribbit open platform, consumers are able to continually update their personal service with innovations created by the Ribbit Developer Community.

The Ribbit Store

The Ribbit Store is a one-stop shop for Ribbit voiceware applications, voice widgets, social feeds, and other voiceware products and services and it also provides third-party developers with the opportunity to market and monetize their applications.

"We see the Ribbit Store not only as a marketplace, but also as a catalyst for innovation," said Waters. "The speed and level of innovation from the developer community for the next generation of phone products will always outpace what a single company or person could provide. We expect to see the Ribbit Marketplace provide the engine for change."

About DEMO

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com.

About Ribbit

Ribbit is working with the best and brightest technology and business leaders to start and develop Silicon Valley's first phone company. Our mission is to "liberate voice from the device, and integrate it into the workflow of life, both business and personal." By providing a world-class telephone carrier infrastructure -- and the first open platform for Internet and voice developers -- we are helping to unleash innovation across the entire telephony marketplace, from the development of leading-edge consumer voice services to the integration of voice with the world's best business applications.

Ribbit is located in Mountain View, CA. Ribbit has received investments from Alsop-Louie Partners, Allegis Capital and KPG Ventures. For more information about Ribbit, please visit www.ribbit.com.

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