October 08, 2009 09:00 ET

Silk'n SensEpil ™ Launches at Saks Fifth Avenue Stores Around the Country

YOKNEAM, ISRAEL--(Marketwire - October 8, 2009) - Silk'n SensEpil, the breakthrough at-home beauty device for long-term hair removal (http://www.silkn.com/), launches this month at thirteen Saks Fifth Avenue stores in the U.S. as well as at www.saks.com.

Saks Fifth Avenue, one of the world's pre-eminent specialty retailers, is renowned for its exemplary client service. Silk'n SensEpil will launch at thirteen top performing Saks stores around the country, including: Beachwood, Ohio; Tyson's Galleria, Virginia; Atlanta, Georgia; Birmingham, Alabama; Palm Beach Gardens, Florida; Short Hills, New Jersey; Houston, Texas; New Orleans, Louisiana; Phoenix, Arizona; Beverly Hills, California; San Antonio, Texas and South Coast Plaza, California.

Silk'n SensEpil will also be featured in a national broadcast campaign this fall that will direct customers to availability at Saks Fifth Avenue and other major retail partners of Silk'n. Special events are planned at key store locations for the upcoming holiday season.

Visit Silk'n SensEpil on Facebook and follow us on Twitter @SilknSensEpil and watch us on www.Youtube.com/silknsensepil. Customer assistance is also available at 1.877.DO.SILKN (1.877.367.4556) or at www.silkn.com.

Silk'n SensEpil (http://www.silkn.com/) uses safe and innovative, FDA-cleared Home Pulsed Light™ technology, which leading dermatologists have clinically proven as the solution for the removal of unwanted hair in the privacy of one's home. Priced at an affordable $499.00, this bright pink and aesthetically designed at-home hair removal device is available for purchase online at Silkn.com and other premium retailers.

Home Skinovations Ltd. is a private company founded in Israel in June 2006 with a mission to develop, manufacture and distribute the safest and most effective home-use aesthetic devices and products. Silk'n SensEpil is the second product to be launched in the USA. Its team of skilled scientists, engineers and management and marketing executives have a successful track record of introducing innovative light-based and laser products to the global aesthetic devices market.

About Saks Fifth Avenue

Saks Fifth Avenue, one of the world's pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 53 full-line stores in 25 states, five licensed stores in the Middle East and one licensed store in Mexico City, 54 Saks Fifth Avenue OFF 5TH stores and saks.com, the company's online store.

Contact Information

  • For press contact:
    Madeline Johnson Marketing & Public Relations
    212.228.3640
    m.johnson@mjmpr.com