SOURCE: Unicorn Media

April 23, 2008 09:00 ET

Silverback Music / Controlled Substance Sound Labs Joins the Unicorn Media Entertainment Revolution

Classic 'California-Sound' Indy Label to Showcase Music and Concert Footage at UnicornMedia.com

TEMPE, AZ and HOLLYWOOD, CA--(Marketwire - April 23, 2008) - Indy label Controlled Substance Sound Labs and Silverback Artist Management (www.silverbackmusic.net) today announced a partnership with Unicorn Media (www.UnicornMedia.com), the groundbreaking entertainment Website where people can find professionally produced, high-quality music and video, all enjoyed for free. Controlled Substance Sound Labs and Silverback will showcase music and video footage from artists like Slightly Stoopid, Pepper, and Fishbone at UnicornMedia.com, available for fans to enjoy in the rich quality the artists intended.

Jon and Matt Phillips co-founded California-based Silverback Professional Artist Management Inc. in 1998 to support and promote classic 'California sound' bands like Sublime, Long Beach Dub Allstars, and Slightly Stoopid. In 2007, Silverback Management formed Controlled Substance Sound Labs as a new label and distribution arm for its artists to create and own their own music masters and to have a vehicle to release new music in the digital medium.

"The independent artists we support have been very careful to maintain control and full rights to their music," said Jon Phillips, co-founder of Indy label Silverback and Controlled Substance Sound Labs. "With Unicorn Media we see a perfect way for these artists to distribute their music to the masses in a high-quality format while maintaining that control they have worked so hard to achieve."

Unicorn Media has built the industry's most technologically advanced digital entertainment distribution network, and is actively seeking high-quality content for the site. Designed by pioneers that helped build the commercial World Wide Web, Unicorn Media gives musicians, videographers and filmmakers the opportunity to bring their work directly to consumers, supported by a business model that pays them fairly for their work while letting them retain full rights to their own content.

"Bands we represent such as Slightly Stoopid, Pepper, The Expendables, Fishbone, and The Beautiful Girls have grown their fan bases immensely based on the distribution offered by posting their music on content providing and social networking Websites which have generated hits in the tens of millions for these bands," said Matt Phillips, the second half of the two-brother team that founded Silverback and Controlled Substance Sound Labs. "But for all those millions listening on these Websites, the artists don't see any ad-based revenue. Unicorn Media's offer to pay artists a healthy cut of the ad revenues means there is finally an equitable deal for artists to leverage the reach of the Internet through an entertainment-focused service."

"Unicorn Media is focused like a laser on building the ultimate entertainment service that meets the desires of both artists and their audiences," said Tim Morse, director of artist relations for Unicorn Media. "Our service encourages interaction between musicians and their fans, with social networking tools and fan pages, so for a label like Controlled Substance Sound Labs, working with Unicorn Media is a win-win. Fans are happy because they can seek, discover and listen to high-quality music they love. Artists are happy because they can grow their audience globally, connect with their fans, gain exposure for their work and get paid fairly by Unicorn Media while still retaining the full control over their music. When fans and artists are both happy, Unicorn Media has done its job."

With a maniacal focus on quality, Unicorn Media is separating itself from other online entertainment sites by employing a "velvet rope" policy for all content submissions. This velvet rope means everything heard on UnicornMedia.com has met the company's strict production quality standards.

For music lovers, the velvet rope policy means the music enjoyed from UnicornMedia.com equals the quality found on studio-produced CDs. For artists, Unicorn Media's high-quality standards and cutting edge streaming technologies mean their work is heard the way they intended.

"One of the biggest differentiators we see with the Unicorn Media model is the company's focus on quality," adds Jon Phillips. "We record in the highest quality and want the music and video we capture to be heard and seen as we intended it. The technology that Unicorn Media has developed meets our quality expectations. I think this is a turning point for entertainment content on the Internet."

About Unicorn Media

Unicorn Media is an online entertainment destination changing the way entertainers and advertisers profit from high-quality digital entertainment. By harnessing the massive reach of the Internet, Unicorn Media gives established and emerging music, film and video artists an easy way to gain worldwide exposure while earning money from their work -- reinventing the traditional media model and setting off a revolution in digital entertainment. Privately held and fully funded, Unicorn Media is headquartered in Tempe, AZ. For more information on Unicorn Media, please visit www.UnicornMedia.com.

About Controlled Substance Sound Labs and Silverback Artist Management

Controlled Substance Sound Labs was formed by Jon and Matt Phillips as an artistic pipeline for the family of artists under Silverback Management. As a firm that has represented the vision and career direction on the management side, the Phillips brothers have created a record label and distribution scenario that caters to the new "independent" minded landscape of the music business and its changing climate. For more information on Controlled Substance Sound Labs and Silverback Artist Management please visit www.silverbackmusic.net.

Contact Information

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    Melissa Burns
    Mobility Public Relations for Unicorn Media
    208-946-4849
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