SilverBirch Inc.

SilverBirch Inc.

July 11, 2007 07:30 ET

SilverBirch to Power Mobile Platform for Greeting Card Giant

Hallmark to launch mobile storefront employing SilverBirch proprietary applications

TORONTO, ONTARIO--(Marketwire - July 11, 2007) - SilverBirch Inc. (TSX VENTURE:SVB) announced today that its SilverBirch Mobile division has signed a two year agreement to host and operate the mobile content store for

" is one of the most popular sites on the Internet and will be a marquee client for SilverBirch Mobile," said SilverBirch CEO, Derek van der Plaat. "This partnership is a testament to the strength of our mPOWR™ and Ignition™ technology platforms, which allow us to provide unique and comprehensive mobile content and marketing services."

The mobile storefront will feature Hallmark proprietary content together with licensed material from other sources. The site will educate and enable visitors to use mobile messaging and acquire mobile content in a simple and straightforward manner, based on SilverBirch technology. Billing will be facilitated directly through monthly carrier bills.

The mobile storefront will be launched shortly and the partnership sets out to explore a variety of mobile strategies under a revenue share arrangement.

About SilverBirch Inc.

Toronto-based SilverBirch Inc. is a fully integrated developer, publisher and distributor of high quality interactive media content and, through its SilverBirch Mobile division, provides mobile marketing and direct-to-consumer mobile content to its media partners. In addition, the company is a multi-platform video game developer and plans to launch an English-language MMORPG game (massive multiplayer online role-playing game) called Metin 2 (see this summer. For more information, please visit and

Forward-Looking Statements - Certain information set forth in this news release, including management's assessment of future plans, contain forward-looking statements that involve substantial known and unknown risks and uncertainties. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond management's control, including the impact of general economic conditions, industry conditions, and currency fluctuations. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of the content of this news release.

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