SilverCrest Edge(TM) Develops Aging-in-Place Sustainability Rating System to Support Companies Developing Products and Services That Support Aging in Place

PORTLAND, OR--(Marketwire - Dec 12, 2011) - SilverCrest Edge™, leading marketing and marcom consultants advising companies creating products and/or services addressing silver audiences, today announced the SilverCrest Edge Aging-in-Place System (AIPS), a spreadsheet that enables companies to create standards compliant products and services for an "aging in place" market. The spreadsheet is available on the SilverCrest Edge on January 1, 2012 www.silvercrestedge.com.

Developed by Mary Jo Saavedra, SilverCrest Edge co-founder, and Certified Aging-in-Place Specialist (CAPS), the AIPS spreadsheet is a map guiding consumers, designers, marketers, consultants, real estate agents and product developers through the industry standard as created by the National Association of Home Builders (NAHB). While the NAHB standards are available, AIPS provides a simplified and an enhanced multi-system integration for product and service applications that complement the homebuilders and remodelers standards. The SilverCrest Edge AIPS spreadsheet expands on the NAHB standards by including a "green" features list, an ADA or Disability features list, Alzheimer's features and the American Red Cross preparedness list.

"Anyone addressing the 'aging-in-place' market should consider implementing these standards creating additional added value in their products and developing customer confidence," said Mary Jo Saavedra.

About SilverCrest Edge
SilverCrest Edge is an integrated team of product development advisors and marketing communications specialists with backgrounds as marketing consultants, certified gerontologists and certified "aging-in-place" specialists. Through our in-depth understanding of the specific and sophisticated needs of the fast-growing Silver market, we help customers translate those needs into product differentiating features, marketing messages and communications programs that work together to create a sustainable competitive advantage and brand advocacy. For more information, visit us at www.silvercrestedge.com.

SilverCrest Edge is a trademark of SilverCrest Edge LP.