SOURCE: SilverCrest Edge

SilverCrest Edge

December 05, 2011 09:00 ET

SilverCrest Edge™ Launched to Provide Marketing Communications and Product Development Consulting Services for Companies Targeting the "Silver" Audience

Professional Gerontologists, Marketing Experts and Certified "Aging-in-Place" Specialists

PORTLAND, OR--(Marketwire - Dec 5, 2011) - SilverCrest Edge is launched to create a link between companies and organizations to the 50+ adult audience. As the worldwide "Silver" population expands to 20% in many countries, we are presented with a large untapped market requiring marketers to adopt a knowledgeable, strategic approach to senior adults, as both consumers and employees. SilverCrest Edge (SCE) experienced marketers, certified gerontologists and certified aging-in-place specialists collaborate with clients fine tuning product concepts and simultaneously identifying and executing strategic marketing communications programs to ensure success in the Silver market.

"We've entered into a time and place never experienced in the past," said Susan Cain, Cain co-founder of SilverCrest Edge. "As the first boomers turn 65 this year, the ripple effect from the exodus of 78 million boomers in the next 18 years from corporate America will be unprecedented. Those companies that take an early lead in recognizing the professional value in the human capital of the aging population and take advantage of the synergistic opportunities in today's multi-generational workforce will reap significant financial benefits."

"Keying into our deep experience and passion, we identified our two target audiences: first, companies seeking to create differentiated products and services that reflect a keen, in-depth understanding of the sophisticated Silver audience needs; and second, companies seeking expert marcom specialists to join their team as they craft and execute their differentiated marketing communications campaigns and programs," said MaryJo Saavedra, co-founder, SilverCrest Edge.

"Whether you call them 'baby boomers,' 'zoomers' or the 'Silver population' there are approximately 117 million people from the age of 50 to the 'oldest old,'" said Patrick Corcoran. "As a society, we are enjoying longer and healthier lives than any previous generation, and there will be a number of products and opportunities that will contribute to 'meaningful' aging, rather than simply growing older."

About SilverCrest Edge
SilverCrest Edge is an integrated team of product development advisors and marketing communications specialists with backgrounds as marketing consultants, certified gerontologists and certified "aging-in-place" specialists. Through our in-depth understanding of the specific and sophisticated needs of the fast-growing Silver market, we help customers translate those needs into product differentiating features, marketing messages and communications programs that work together to create a sustainable competitive advantage and brand advocacy. For more information, visit us at www.silvercrestedge.com.

SilverCrest Edge is a trademark of SilverCrest Edge LP.

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