SOURCE: Silverhawk Entertainment Group, Inc.

January 23, 2007 16:15 ET

Silverhawk Announces Live Internet Broadcast

LAS VEGAS, NV -- (MARKET WIRE) -- January 23, 2007 -- Silverhawk Entertainment Group (PINKSHEETS: SVHG) announced today that nearly 100,000 viewers tuned in via the Internet, to witness what is being called "Fight of the Year" by boxing experts and insiders. Silverhawk Entertainment Group, in association with www.maxboxing.com, created a world-class production with over 10,000 spectators urging on NBA Super Middleweight World Champion Rubin "Hollywood" Williams and Antwun "Kid Dynamite" Echols as they battled for both the NBA and IBA 168lb. World Titles at the Palace in Auburn Hills, Michigan.

Viewers who tuned in to the Webcast began immediately posting demands for a rematch throughout various blog sites and boxing chat rooms.

Providing Internet broadcasts of sporting and entertainment events is a focal point for SVHG, who has contracted with MaxBoxing.com to deliver a worldwide broadcast of another Professional Boxing Event on January 26, 2007 from Orlando, Florida. Friday's event, which will go out live at 8pm EST on MaxBoxing.com, will feature 5 Title Fights, including 2 World Title fights, and showcase 3-time World Champion Stevie Johnston.

Distribution through Internet, Regional, and Local Television Networks of professional sporting events will allow Silverhawk Entertainment Group to utilize hours of advertising time to promote proprietary products creating an exponential return on what was once a fixed commodity.

Statements regarding financial matters in this press release other than historical facts are "forward-looking statements'' within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The company intends that such statements about the company's future expectations, including future revenues and earnings, and all other forward-looking statements, be subject to the safe harbors created thereby. Since these statements (future operational results and sales) involve risks and uncertainties and are subject to change at any time, the company's actual results may differ materially from expected results.