SOURCE: Silverline


November 18, 2013 07:00 ET

Silverline Launches The WaterCooler: A Social Intranet Application on's AppExchange, the World's Leading Business Apps Marketplace, at Dreamforce 2013

Customers Now Have a Turnkey Intranet Solution That Is Transforming the Traditional Intranet Into a Collaborative, Engaging and Customizable Experience; Dreamforce, the World's Largest Vendor Technology Event, Invites Attendees to Connect With Customers, Partners and Employees in Entirely New Ways With Social and Mobile Cloud Technologies

SAN FRANCISCO, CA--(Marketwired - November 18, 2013) - SALESFORCE.COM DREAMFORCE -- Silverline today announced it has launched The WaterCooler: A Social Intranet Application on's AppExchange, empowering businesses to connect with customers, partners and employees in entirely new ways. The WaterCooler is a transformative social intranet application for Salesforce. Powered by the #1 enterprise social network, Salesforce Chatter, it expands on traditional intranet features to create a new, engaging intranet experience. The announcement was made today at's Dreamforce 2013 in San Francisco. Silverline will be in booth W623 in the Dreamforce Expo. 

Built on the Salesforce Platform, the world's leading cloud platform for social and mobile business apps, The WaterCooler is immediately available for test drive and deployment on the AppExchange at

Comments on the News 

  • "The WaterCooler is the only turnkey intranet solution for Salesforce," said Scott Thomas, VP of Product at Silverline. "The application's modular approach allows customers to easily customize the intranet's layout by rearranging widgets. Because the product is built on the Salesforce Platform, it is mobile and globally accessible."
  • "The future of enterprise apps is social, mobile and connected," said Leyla Seka, Vice President, AppExchange and Partner Operations, "Partners such as Silverline are leveraging the power of the Salesforce Platform to give companies the tools they need to create deeper connections with customers and accelerate their transformation into customer companies." 

Product Key Features 
The WaterCooler's out-of-the-box features include:

  • Embedded content widget
  • QuickCreate widget (create records and initiate workflow in Salesforce)
  • Banner widget
  • Collaborative search engine
  • Employee directories
  • Company calendars
  • Interactive document libraries
  • Office-specific information and notifications
  • Mobile & tablet ready
  • Customizable to your brand

Download The WaterCooler from the AppExchange and implement company-wide in less than 30 days. Built on the Salesforce Platform, organizations can be certain that the product is secure and reliable.

Dreamforce 2013 is the world's largest vendor technology conference, and expects more than 120,000 people to register to attend this year's 11th annual conference and experience the power of social and mobile cloud computing and connect with their customers in a whole new way. With more than 1,100 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sheryl Sandberg, COO of Facebook; Marissa Mayer, President and CEO of Yahoo!; and Deepak Chopra, Founder of The Chopra Foundation. Dreamforce 2013 offers attendees everything they need to accelerate their customer company transformation in four days, under one roof. 

Additional Information 

About the AppExchange 
The Salesforce AppExchange is the world's leading business apps marketplace. With more than 2,000 partner apps and 2 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce Platform is the world's most trusted and comprehensive cloud platform for building social and mobile cloud apps, powering Salesforce CRM and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce Platform can be easily distributed and marketed through's AppExchange. 

Salesforce, AppExchange and others are among the trademarks of, inc. 

About Silverline
Silverline is a Gold Cloud Alliance Partner with offices in New York City and Chicago. They focus exclusively on the end-to-end deployment of Salesforce and associated third party applications. Silverline's results-driven methodology leverages best practices developed over 600 deployments, with expertise in Financial Services and Healthcare. Silverline also offers a suite of popular AppExchange applications, including the best-selling CalendarAnything, Visual Relationship Mapping and the newest product, The WaterCooler: A Social Intranet Application.

Contact Information