SOURCE: Sonoa Systems

Sonoa Systems

September 15, 2009 08:00 ET

Silverpop Selects Sonoa Systems to Manage API Infrastructure

Leading Engagement Marketing Solutions Provider Leverages Cloud Technology to Enhance Visibility and Access

SANTA CLARA, CA--(Marketwire - September 15, 2009) - Sonoa Systems, Inc., an innovative provider of analytics, management and governance solutions for cloud services and APIs, today announced that Silverpop, a top provider of Web-based marketing solutions, has selected Sonoa's technology to provide visibility into API and cloud service management.

Companies including Fossil, Siemens, British Sky Broadcasting, Ciena and Pitney Bowes MapInfo depend on Silverpop to create and manage multichannel marketing campaigns that fully engage with customers and prospects. Through a robust self-service model and API, Silverpop provides companies worldwide with the UI and capabilities to bring the Silverpop solution in-house. The company turned to Sonoa to monitor API traffic -- what clients were leveraging which components and at what frequency.

"Marketers choose Silverpop because of its powerful, innovative yet intuitive platform, and we want to use the analytics data to help make choices that reflect our customers' on-going needs," said Jeff Dernavich, director of product management at Silverpop. "Most of our clients are self-service and many access the platforms using APIs. In order to continue to deliver and enhance the API functionality clients need to accomplish fairly complex and sophisticated lifecycle marketing campaigns, we have implemented a number of new processes, including working with Sonoa to provide us with the API monitoring and management tools that will help ensure smooth and consistent service for our clients."

"Silverpop is already ahead of the curve in that it has taken a bold step towards embracing self-service and providing a wide range of customers with APIs," said Scott Regan, VP marketing at Sonoa Systems. "Our technology helps with the last mile of self-service in the cloud -- putting analytics around open APIs, securing traffic and helping the company with its overall goal of helping clients."

About Sonoa Systems

Sonoa provides analytics, management and governance solutions for APIs, feeds and cloud services. Sonoa customers include over 50 leading enterprise, SaaS and media companies. Leading customers such as MTV Networks, MySpace, and Guardian Life Insurance use Sonoa to create new revenue channels, reduce costs, and innovate faster. The company is based in Santa Clara, CA, privately held, and backed by leading investors including Norwest Venture Partners, Bay Partners, Third Point Ventures, and SAP Ventures. For more see

About Silverpop

Silverpop is the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers. Its Web-based solutions enable companies to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging. Silverpop's Engage™ platform helps marketers create and manage multi-channel marketing campaigns that reach millions of individuals -- one at a time -- enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2B™ marketing automation platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return-on-investment. And Silverpop's strategic counsel, service and support delivers the precise level of training and advice needed to quickly improve campaign results and ROI. With offices in the United States, England and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands throughout the world. Best practices and white papers are available at

Silverpop® is a registered trademark of Silverpop Systems Inc. Silverpop Engage™ and Silverpop Engage B2B™ are trademarks of Silverpop Systems Inc.

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