Contact Information: Media Contact: Jesse Odell or Greer Karlis LaunchSquad +1 (415) 625-8555 sonoa@launchsquad.com
Silverpop Selects Sonoa Systems to Manage API Infrastructure
Leading Engagement Marketing Solutions Provider Leverages Cloud Technology to Enhance Visibility and Access
| Source: Sonoa Systems
SANTA CLARA, CA--(Marketwire - September 15, 2009) - Sonoa Systems, Inc., an innovative provider
of analytics, management and governance solutions for cloud services and
APIs, today announced that Silverpop, a top provider of Web-based
marketing solutions, has selected Sonoa's technology to provide visibility
into API and
cloud service management.
Companies including Fossil, Siemens, British Sky Broadcasting, Ciena and
Pitney Bowes MapInfo depend on Silverpop to create and manage multichannel marketing campaigns that fully engage with
customers and prospects. Through a robust self-service model and API,
Silverpop provides companies worldwide with the UI and capabilities to
bring the Silverpop solution in-house. The company turned to Sonoa to monitor API traffic --
what clients were leveraging which components and at what frequency.
"Marketers choose Silverpop because of its powerful, innovative yet
intuitive platform, and we want to use the analytics data to help make
choices that reflect our customers' on-going needs," said Jeff Dernavich,
director of product management at Silverpop. "Most of our clients are
self-service and many access the platforms using APIs. In order to continue
to deliver and enhance the API functionality clients need to accomplish
fairly complex and sophisticated lifecycle marketing campaigns, we have
implemented a number of new processes, including working with Sonoa to
provide us with the API monitoring and management tools that will help
ensure smooth and consistent service for our clients."
"Silverpop is already ahead of the curve in that it has taken a bold step
towards embracing self-service and providing a wide range of customers with
APIs," said Scott Regan, VP marketing at Sonoa Systems. "Our technology
helps with the last mile of self-service in the cloud -- putting analytics
around open APIs, securing traffic and helping the company with its overall
goal of helping clients."
About Sonoa Systems
Sonoa provides analytics, management and governance solutions for APIs,
feeds and cloud services. Sonoa customers include over 50 leading
enterprise, SaaS and media companies. Leading customers such as MTV
Networks, MySpace, and Guardian Life Insurance use Sonoa to create new
revenue channels, reduce costs, and innovate faster. The company is based
in Santa Clara, CA, privately held, and backed by leading investors
including Norwest Venture Partners, Bay Partners, Third Point Ventures, and
SAP Ventures. For more see www.sonoasystems.com.
About Silverpop
Silverpop is the world's
only provider of both email marketing and marketing
automation solutions specifically tailored to the unique needs of B2C
and B2B marketers. Its Web-based solutions enable companies to build
relationships with customers and prospects through the creation, automation
and delivery of relevant, online messaging. Silverpop's Engage™ platform
helps marketers create and manage multi-channel marketing campaigns that
reach millions of individuals -- one at a time -- enhancing lifetime
customer value and brand loyalty. Silverpop's Engage B2B™ marketing
automation platform seamlessly scores sales leads, nurtures them through
the pipeline and measures campaign return-on-investment. And Silverpop's
strategic counsel, service and support delivers the precise level of
training and advice needed to quickly improve campaign results and ROI.
With offices in the United States, England and Germany, Silverpop's
engagement marketing technologies are used by industry-leading brands
throughout the world. Best practices and white papers are available at
www.silverpop.com.
Silverpop® is a registered trademark of Silverpop Systems Inc. Silverpop
Engage™ and Silverpop Engage B2B™ are trademarks of Silverpop Systems
Inc.