MANCHESTER, NH--(Marketwired - Nov 4, 2015) - SilverTech, a customer experience technology company, today announced a partnership with data integration leader Scribe Software to enhance their customer lifecycle management offerings with agile data connectivity into dozens of marketing and sales technology solutions. The partnership enables SilverTech to use the cloud-based Scribe Online integration platform as a service (iPaaS) to power the core of the agency's Lead to Loyal lifecycle philosophy -- rapid, scalable and agile data connectivity. With Scribe Online, SilverTech will offer a host of new scalable products and services that optimize Lead to Loyal lifecycle marketing programs regardless of the technology used. The first product offered provides SilverTech clients with rapid, bi-directional connectivity between Pardot marketing automation and Microsoft Dynamics CRM.
"Our partnership with Scribe is the perfect symbiotic relationship," said Steve Baines, CTO of SilverTech. "Integration is our number one differentiator, and Scribe Online allows us to not only cement this differentiator within existing business lines, but to grow and compete in a best-of-breed world where agile integration is crucial. Scribe Online lowers our typical integration time from six to nine months down to just a few weeks."
To address the entire customer lifecycle from the first lead interaction through to repeat business with loyal customers, SilverTech works to first understand each client's individual customer interactions, and then drive engagement informed by integrated business intelligence and data analysis across channels and touch points. SilverTech's partnership with Scribe will allow the agency to service new markets with rapid integration into technology used at each touch point of the Lead to Loyal process, including: content management systems like Sitecore, Kentico and WordPress; marketing automation systems like Pardot and HubSpot; and customer relationship management systems like Salesforce and Microsoft Dynamics. The partnership will also allow SilverTech to create its own integration product line for clients, offering them off-the-shelf connectivity for commonly-used customer engagement systems.
Already in use by two enterprise clients in healthcare, SilverTech's managed integration service takes advantage of Scribe's connectivity to Pardot and Dynamics CRM. The product provides mid- to enterprise-size technology, healthcare, tourism, manufacturing and banking customers with highly scalable, customizable integrations for deeper marketing and sales insights. With the integration service, SilverTech clients can fuel personalized marketing and sales activities with a 360-degree view of their prospects and customers, including the ability to see information like email click-through and open rates in the CRM system, or customer purchase history and website visits in the marketing automation system.
"Integration has become a fundamental pillar of digital agency services," noted Peter Chase, founder and EVP of business development for Scribe Software. "Scribe Online's agile integration capabilities combined with SilverTech's extensive expertise and track record in integrated marketing services and operations enables SilverTech to transform the digital business for organizations of all sizes."
Scribe Online serves as the embedded integration layer for major independent software vendors, software as a service (SaaS) providers, systems integrators, value added resellers and digital marketing agencies. Register for a free trial of Scribe Online to learn more about the connectivity Scribe Online provides to leading business applications including Salesforce, Microsoft Dynamics CRM, Eloqua, ExactTarget, HubSpot, Intacct, Marketo, Microsoft Dynamics GP, Microsoft Dynamics AX, NetSuite, ON24, Silverpop and dozens of other applications.
For more information on SilverTech's Customer Lifecycle Management solution, visit: http://www.silvertech.com/solutions/customer-lifecycle-management/
For more information on the Scribe Online iPaaS, visit: http://www.scribesoft.com/platform
About SilverTech
SilverTech, Inc. is a customer experience technology company based in New England that expertly solves online marketing, technology, operations and commerce challenges by creating value driven, web, digital and data powered solutions to fit exact business requirements. SilverTech's Lead to Loyal™ philosophy has added value to partners that include: Life is Good, Polartec, American Water and Amelia Island.
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About Scribe Software
Scribe is an established global provider of solutions that easily bring data anywhere it is needed -- regardless of IT infrastructure. Scribe's award-winning products help 12,000 customers and 1,200 partners use data -- cloud-based, on-premise or a mix -- to increase revenue, provide superior service, and create business value faster. Its easy-to-use, enterprise-ready solutions are backed by extensive support options and training, and service customers across a wide array of industries including financial services, life sciences, manufacturing, and media and entertainment companies.
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Contact Information:
Dan MacLeod
Scratch Marketing + Media for Scribe
240-603-2887