SOURCE: Simba Information

August 21, 2008 11:11 ET

Online Yellow Pages Market to Top 10% by End of Decade, New Simba Research Says

STAMFORD, CT--(Marketwire - August 21, 2008) - Internet yellow pages revenue is projected to increase 14.1% to $1.42 billion in 2008, accounting for 8.3% of total yellow pages market sales, according to new research from media industry forecast and analysis firm Simba Information.

Simba's latest strategic market report, "Online Yellow Pages Markets 2008-2009," projects online ad sales will continue to grow in the double digits annually through 2010, when online will represent 10.4% of yellow pages industry revenue. The growth will be fueled by major publishers such as AT&T, Idearc, Yellowbook and R.H. Donnelley, which together generated $1.24 billion in revenue in 2007, dominating the U.S. yellow pages industry with a more than 63% share of market. This group of publishers is forecast to account for more than 67% of online yellow pages revenue of $1.42 billion in 2008.

"The Internet is the engine driving the yellow pages industry's continued growth," said David Goddard, senior analyst/editor of Simba's Yellow Pages Group and lead author of the study. "The yellow pages medium is not about selling yellow pieces of paper, but rather about delivering information that connects buyers and sellers. The technology used to carry the information will change but what remains constant is the extensive database of information regularly updated by the thousands of 'feet in the street' -- yellow pages sales reps who visit businesses of all sizes nationwide. Those 'feet in the street,' along with a hefty investment by the publishers in digital technology, are pushing the entire industry into surpassing the $18 billion mark by the end of the decade. And, more than 10% of that $18 billion in revenue, or nearly $2 billion, will be coming from the Internet," Goddard said.

A full, detailed analysis of current trends surrounding the online yellow pages market, as well as industry size and segmentation detail, can be found in "Online Yellow Pages Markets 2008-2009." The report also contains industry forecast figures and comprehensive profiles of 16 leading yellow pages publishers with the spotlight on their online operations. Additional information can be found at www.simbainformation.com or by calling 888-29-SIMBA.

About Simba Information:

Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba publishes newsletters and research reports that provide key decision-makers at more than 15,000 client companies around the globe with timely news, analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit www.simbainformation.com.

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