SOURCE: MarketLive

MarketLive

June 08, 2009 17:11 ET

Simon Pearce Selects MarketLive® for eCommerce Citing Company's Ongoing Commitment to Technology Evolution and Proven Reliability

New Site to Increase Customer Conversion Rates by Allowing Luxury Retailer to Target Specific Customer Groups and Accurately Portray the Company's Brand Image

PETALUMA, CA--(Marketwire - June 8, 2009) - MarketLive, Inc. (www.marketlive.com), the leading eCommerce platform and services provider for retailers, today announced Simon Pearce (www.simonpearce.com), a leading merchant of luxury glassware and pottery, has selected MarketLive to be its eCommerce platform provider. The new site will leverage MarketLive's feature-rich, hosted Intelligent Commerce™ platform and Intelligent Selling best practices for eCommerce success. Simon Pearce will leverage advanced merchandising technologies and proven eCommerce strategies to target specific customer groups, build customer loyalty, increase conversion rates and accurately portray its brand image online.

Simon Pearce selected MarketLive because of the company's proven reliability and ongoing commitment to evolving the MarketLive eCommerce platform. "After speaking with several MarketLive retailers, we were confident that they are the right eCommerce partner for our business," said Melissa Dickerson, eCommerce Manager for Simon Pearce. "MarketLive has the experience and expertise needed to build a robust site that will be able to grow as our business grows. We're confident that MarketLive is the right fit for us."

The new eCommerce website, to be launched in the fall of 2009, will implement many of MarketLive's marketing and merchandising features. For example, Simon Pearce will use the customer segmentation capability to present different views of the site depending on customer type. "We have customers who are fans of our glassware lines and customers who are fans of our pottery products," said Dickerson. "Having a site that meets both groups' needs should have a positive impact on our conversion rates."

In addition, Simon Pearce will use MarketLive's customer review capabilities to create a sense of community to increase customer loyalty. The new site will also improve the company's merchandising capabilities and support sales growth by incorporating dynamic imaging to display rich photographs that will have the greatest customer appeal. Other features will include event-based marketing to touch customers with automatic email messages after they make a purchase, or to inform them of upcoming specials on products where they have demonstrated interest. The site will utilize functionality that helps the retailer better understand shopper behaviors and make adjustments to assure customer satisfaction and effective path to purchase.

"We welcome Simon Pearce to the MarketLive family of customers and are thrilled to be working with a company renowned for its fine craftsmanship and luxury products," said Mark Pierce, CEO of MarketLive. "We are confident the MarketLive Platform will provide an outstanding showcase for Simon Pearce, and look forward to a long and fruitful partnership that will result in growth for their business."

About MarketLive

Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services. In use by over 100 mid-market retailers, MarketLive is essential in implementing and operating successful eCommerce sites for these retailers. The extensible, scalable MarketLive® Intelligent Commerce Platform is the industry's first Commerce-as-a-Service™ offering, and is built on the proven best practices-based Intelligent Selling methodology. It enables merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. MarketLive is the most effective, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites including Peruvian Connection, Bon-Ton Stores, Sport Chalet, Vanity Shops, Gaiam, Intermix, Sur La Table, French Toast and many others.

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