SOURCE: Simple Star, Inc.

April 19, 2007 10:00 ET

Simple Star Selected by AlwaysOn as an OnHollywood 100 Top Private Company Award Winner

Recognized for Leadership in Emerging Technology for Digital Entertainment and Media

SAN FRANCISCO, CA -- (MARKET WIRE) -- April 19, 2007 -- Simple Star, creator of award-winning PhotoShow software and services, today announced that it has been chosen by AlwaysOn as one of the OnHollywood 100 Top Private Companies. The OnHollywood 100 is a power list of the top private emerging technology companies in digital entertainment and media. Simple Star was handpicked by the AlwaysOn editorial team based on a set of five criteria -- innovation, market potential, customer adoption, media buzz and investor value creation.

Simple Star and the OnHollywood 100 will be honored at the OnHollywood digital entertainment and media event, May 1-3, 2007, at the Roosevelt Hotel in Hollywood, California. OnHollywood delves into the challenges, opportunities and business models of the digital era, and showcases the most innovative private companies that are changing the way entertainment and media are created, distributed, consumed and monetized.

"OnHollywood is an important forum that presents and debates the critical issues surrounding the transformation of the entertainment economy to one based on digital technology," said Tony Perkins, founder and CEO of AlwaysOn. "Digital technology has transformed the way content is created and delivered to consumers everywhere. The OnHollywood Top 100 companies are an elite group of innovators who are using this technology to revolutionize the industry."

The OnHollywood 100 was selected from more than 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.

Simple Star PhotoShows help consumers share their memories in new, entertaining ways by turning user-generated content -- digital photos and videos -- into compelling slideshows that combine broadcast quality credits, captions, transitions, special effects and animations with a great musical soundtrack. Unlike ordinary slideshows, PhotoShows are incredibly easy to create, yet have the ability to amaze any audience.

A full list of all the OnHollywood 100 companies can be found on the AlwaysOn Web site at: http://alwayson.goingon.com/permalink/post/8389

"The winners selected by AlwaysOn represent the who's who of successful digital media companies, and we are honored to accept this award for the second consecutive year," said Chad Richard, Simple Star CEO. "This important recognition reinforces our efforts to deliver a superior technology platform to the market that lets consumers share their memories in new, entertaining ways."

About OnHollywood 2007: May 1-3 @ The Hollywood Roosevelt Hotel, Hollywood, California

OnHollywood is where cutting-edge technology from the backstreets of Silicon Valley converges with Hollywood's media and entertainment elite. The two-and-a-half day event borrows from the "film market" tradition by providing an open environment for digital media and entertainment entrepreneurs to meet the big-time studio, telco and consumer electronics executives, venture capitalists and media. At OnHollywood, our editors will also honor the OnHollywood 100 Top Private Companies. Fifty of the top CEOs from the OnHollywood 100 will pitch their market strategies to a panel of industry experts in our "CEO Showcase."

About Simple Star

Founded in 2001, Simple Star develops software products and services that help consumers share their memories in entertaining ways through PhotoShow, the most complete and easy-to-use photo platform available. Simple Star distributes its award-winning PhotoShow software primarily through partners such as cable companies, digital media software providers, online photo services, retailers with photofinishing services and hardware manufacturers. Millions of new users are creating, sharing and viewing PhotoShows every month. Across multiple business sectors momentum is building that PhotoShow is an emerging standard. Simple Star partners include Comcast, Time Warner Cable, Cablevision, Nero, Kodak, Shutterfly, Ritz Camera Centers, Walgreens and Pentax.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, AlwaysOn Hollywood, AlwaysOn Media and GoingGreen) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.