SEATTLE, WA--(Marketwired - September 01, 2015) - Simply Measured (www.simplymeasured.com), the leading social media analytics solution, today announced the acquisition of marketing analytics company, Inside Social (www.insidesocial.com). Inside Social helps marketers connect social sharing and engagement to customer lifetime value, loyalty, conversion and revenue. Their proprietary technology provides unmatched attribution for areas of "dark social" and allows marketers to track audience insights down to the individual. This deal marks the first acquisition for Simply Measured, and enables the company to continue to expand on its mission to make data useful for marketers.
"We're thrilled to join the Simply Measured team and tackle the challenge of helping marketers prove social ROI," said Inside Social CEO and co-founder, Brewster Stanislaw. "With its dominant position in social analytics, Simply Measured is the perfect home for our conversion and attribution-focused solution. Together, we'll help marketers tie their activities to real business impact with full-funnel insights to paint the most complete picture of program performance and untapped market opportunities."
The Inside Social team will operate from Simply Measured's downtown Seattle headquarters and will begin work immediately to integrate their product into the Simply Measured platform. Interested parties can sign up for the Simply Measured Early Access Program to be among the first to test the expanded product capabilities.
"Brands are investing big dollars in social marketing, but have been unable to connect campaigns and consumer engagement on social networks to business impact in the marketing funnel. Measuring social ROI remains a top challenge for CMOs," said Simply Measured CEO, Adam Schoenfeld. "With the acquisition and integration of Inside Social, Simply Measured is the first company to connect the dots from social activity to the buyer's journey, conversion, and customer lifetime value. Inside Social's unique attribution technology integrated with Simply Measured's leading social analytics platform is the perfect combination to tackle this growing problem for marketers."
A Techstars 2013 graduate, the Inside Social team was mentored by Simply Measured co-founder Aviel Ginzburg, which led to the initial introduction between the two analytics companies.
"It's rare and amazing to see things come full circle like this," said former Inside Social mentor and Simply Measured co-founder, Aviel Ginzburg. "I've seen first hand the hard work and dedication of the Inside Social team and watched as their product developed from just an idea to a solution that addresses a huge issue for marketers. Between the team and the technology, it's really the perfect fit for both parties. It's a great feeling to have two companies you're personally invested in come together."
The acquisition is a capstone in a banner year for Simply Measured, who was recently named Seattle's 3rd fastest growing company by the Inc. 500 and honored as one the 100 Best Places to Work by Seattle Business Magazine. It also marks the first year of their annual =LIFT(Social, 2015) conference which will take place in Seattle on October 22, 2015. Attendees can expect to hear more from the Inside Social team during the event and get an updated product roadmap from Simply Measured's CEO, Adam Schoenfeld. Other speakers include representatives from Twitter, Forrester Research, Chipotle and Alaska Airlines. For more information on the =LIFT conference, click here.
About Simply Measured
Simply Measured is the world's best social analytics platform designed to help marketers do their best work, simply. Over 100,000 marketers and 50 percent of the Interbrand 100 companies use Simply Measured daily to identify new opportunities, plan their social campaigns, optimize activities for better results, and report on their programs to prove the value of social. Simply Measured is the only solution formally certified by both Facebook, Twitter and Tumblr to provide marketers useful insights from the world's most popular social platforms. With integrations that include more than a dozen other social networks and data enrichments, Simply Measured hosts the most robust analytics solution designed specifically for marketers.
Simply Measured was recently named a 2015 Inc. 500 fastest growing company and has more than 130 employees in their Seattle, Washington headquarters. Learn more at: http://www.simplymeasured.com.
About Inside Social
Inside Social is the leading solution for connecting the value of social to key business metrics like revenue, loyalty, and Lifetime Value (LTV). With patent-pending technology, Inside Social helps marketers prove and improve their social ROI by identifying the content, channels, and audiences that drive real value.
Based in Seattle, Washington, Inside Social is a Techstars graduate and now a proud member of the Simply Measured family. To learn more, go to: http://www.insidesocial.com