SEATTLE, WA--(Marketwired - October 13, 2015) - Simply Measured (www.simplymeasured.com), the leading social media analytics solution, today announced the acquisition of social intelligence provider, DataRank (www.datarank.com). DataRank, is an emerging leader in the social intelligence space helping marketers derive key insights from social data and online conversations. The DataRank deal marks the second recent acquisition for Simply Measured, who added social attribution and ROI provider Inside Social to its roster in August. The combination of social measurement inclusive of social ROI, and DataRank's social intelligence technology gives Simply Measured the most comprehensive analytics solution in the fast-growing social measurement market.
"We have proven the importance of social intelligence by helping leading enterprise brands research, discover and take action on their most important social conversations," said DataRank CEO, Ryan Frazier. "The partnership with Simply Measured gives us the ability to help marketers through all of their critical campaign stages, from research, to measurement, to justifying ROI after the fact. We're excited for this new chapter and looking forward to helping marketers and insights professionals do their best work, simply."
According to 'The Right Way To Measure Social Marketing,' a September 2015 report from Forrester Research, 53 percent of social relationship marketers surveyed listed measurement as among their top problem area when running branded social accounts, far beyond any other issue.As brands make significant investments in social, marketers are required to utilize data to drive decisions, yet few solutions exist to provide them with the data and insights they need. Most social marketing solutions focus on streamlining the execution process, with analytics as an afterthought, leaving the biggest challenges unresolved. Marketers need advanced measurement and attribution to show ROI and optimize performance. Successful data-driven marketing requires analytics tools that combine advanced measurement and social intelligence to enable better execution or campaigns.
"The main struggle for marketers today is how to find, understand and leverage data to improve campaign performance for their brand," stated Simply Measured CEO, Adam Schoenfeld. "Basing campaign decisions on passive listening and vanity metrics is no longer enough to show social ROI or justify the investment to CMOs. Marketers need real social intelligence and research to discover new opportunities, understand online conversation, and take action. By adding DataRank to the Simply Measured family, we're providing marketers with a solution for every step of the process, from researching new opportunities, to attributing ROI, to measuring campaign success."
The acquisition comes after a year of growth for DataRank, a Y-Combinator company, who grew their customer base by 150 percent over the past year. It also marks a banner year for Simply Measured, who was named one of the fastest growing companies by the Inc. 500 and also completed two key acquisitions in 2015.
The Simply Measured =LIFT(Social, 2015) conference marks the first time the DataRank and Simply Measured teams will discuss future integrations of their award-winning solutions, and will take place on October 22, 2015 at the Bell Harbor Convention Center in Seattle, Washington. Attendees can expect to hear from Ryan Frazier, CEO of DataRank and learn about Simply Measured's path to innovation from CEO, Adam Schoenfeld. Other speakers include representatives from Twitter, Forrester Research, Anheuser-Busch, TechCrunch and Alaska Airlines. For more information on the =LIFT conference, click here.
About Simply Measured
Simply Measured is the world's best social analytics platform designed to help marketers do their best work, simply. Over 100,000 marketers and 50 percent of the Interbrand 100 companies use Simply Measured daily to identify new opportunities, plan their social campaigns, optimize activities for better results, and report on their programs to prove the value of social. Simply Measured is the only solution formally certified by both Facebook, Twitter,YouTube and Tumblr to provide marketers useful insights from the world's most popular social platforms. With integrations that include more than a dozen other social networks and data enrichments, Simply Measured hosts the most robust analytics solution designed specifically for marketers.
Simply Measured was recently named a 2015 Inc. 500 fastest growing company and has more than 130 employees in their Seattle, Washington headquarters. Learn more at: http://www.simplymeasured.com.
DataRank is a leading social intelligence platform bringing the world's online conversations to brands both big and small. Marketers and researchers are provided with industry leading analytics tools designed to uncover impactful business insights. DataRank prioritizes data by ranking the most relevant or useful comments first. Quality data is then brought to the forefront, accelerating research and eliminating time wasted on irrelevant conversation. With its comprehensive dashboard and competitive pricing, DataRank provides customers with a platform that can be used to meet a variety of business needs, from launching a brand marketing campaign, to managing multiple brands as an agency.
DataRank delivers real-world results marketers can use. DataRank is based in Fayetteville, Arkansas. Find out more: https://www.datarank.com