SOURCE: Simply Measured, Inc.

Simply Measured, Inc.

August 05, 2014 08:29 ET

Simply Measured Announces Next Generation of Social Media Measurement With Advanced Cross Channel Solution

New Features Include Complete Enterprise-Level Measurement and Standardization of Data Across All Major Social Media Networks

SEATTLE, WA--(Marketwired - August 05, 2014) - Simply Measured, the leading social media measurement and reporting company, today released a Cross Channel Social Performance Report to help marketers measure and standardize key metrics across all social media networks, giving them the insights needed to inform overall social strategy. The report includes information about audience behavior from seven of the leading social media networks including Twitter, Facebook, Instagram and Pinterest.

"Social media marketing is transitioning from a loosely understood art form to a hard marketing science," said Simply Measured CEO, Adam Schoenfeld. "Social media managers have to go beyond basic point analytics on individual networks and now must implement complete measurement across all channels and activities. Simply Measured is the first solution to provide this complete view of a brand in social media, delivered in one easy to access report."

The Cross Channel Social Performance report aggregates data from leading social media networks including insights from Twitter, Facebook, Pinterest, Instagram and others. Because each network has its own algorithm and terminology for measuring engagement, tracking performance and comparing metrics is nearly impossible without a standardized methodology. A recent survey of more than 1,300 social media managers found that nearly 61 percent list standardizing varied social data as their top pain point.

"Each social network has its own very specific language and method of describing, measuring and classifying metrics," said Kim Garst, Forbes Top 50 Social Media Power Influencer. "How does a Facebook 'Like' measure against a Twitter retweet? What about Instagram engagement? And, most importantly, which type makes the biggest impact for my company? These are the questions Simply Measured is helping answer with the Cross Channel Social Performance report. It's a complete snapshot of social media performance and helps users showcase and justify social media actions to company stakeholders quickly and easily."

The emergence of social media as an essential component of the marketing strategy has led marketers to define specific KPIs to measure the performance of campaigns. Sophisticated marketers need metrics standardized across social networks to help determine which networks provide the best investment to support their individual campaigns and their overall social strategy. With a growing number of prominent networks and a litany of engagement types aggregating, standardizing and comparing between each network's data presents an ongoing challenge. The Cross Channel Social Performance Report helps marketers assign value and determine comparative performance between all handles and networks in a brand's arsenal.

About Simply Measured
Simply Measured is the leading provider of social media measurement and analytics used by the largest brands across the globe to quantify performance, determine impact and derive strategic direction from social media data. The most complete measurement and reporting platform for top social networks, including Facebook, Twitter, LinkedIn, Google+, Tumblr, Instagram, YouTube, Vine and Pinterest, Simply Measured turns social media data into beautiful, customizable reports that are easily analyzed and shared. Based in Seattle, Washington, Simply Measured supports more than 35 percent of the Interbrand 100 and has more than 100,000 users. Learn more at http://simplymeasured.com.

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