SOURCE: Simply Measured, Inc.

Simply Measured, Inc.

April 16, 2014 11:08 ET

Simply Measured Launches New Facebook Ads Analytics Solution

Report Marks Move Into Owned, Earned and Paid Measurement for Leading Social Analytics Company

SEATTLE, WA--(Marketwired - April 16, 2014) - Simply Measured, the leading social media analytics and measurement solution, today released their Facebook Ads analytics product for social media and community managers. The first in a series of new paid social media reports, Simply Measured's Facebook Insights with Ads report gives brands a holistic look at their owned, earned and paid social efforts, providing actionable insights through beautiful dashboards available online and in the tools Marketers love - Excel and Powerpoint.

Attributing page performance directly back to paid or organic activity has traditionally consisted of playing an educated guessing game, or for the sophisticated marketer spending hours piecing data from multiple sources together to glean insights through a complex merging process. Even the social networks themselves offer narrow metrics with paid versus organic performance. The limitations of the data provided by most networks fails to establish a big picture look of how the page is performing and which types of activities are actively contributing to the growth of the audience.

"Our Facebook Insights with Ads report marks our first step into the world of paid social media measurement. We're now able to show marketers attribution data - how people are finding their Facebook page and engaging - whether through paid or organic interactions," said Adam Schoenfeld, CEO of Simply Measured. "As algorithms on social media continue to change and access is diminished, it makes sense that the savvy social media analyst or community manager would want to see how their paid efforts are augmenting their organic content on Facebook."

Recent changes to the Facebook organic reach algorithm are causing concern for businesses who are looking to continue speaking to their own audience and may be starting to employ Facebook Ads to help with this dissemination. With the new Facebook Insights with Ads report, Simply Measured can now give users a clear picture into how paid efforts are impacting their overall fan page performance, without the normal pain point of merging multiple data sources. With their latest report, Simply Measured makes it easy to attribute page engagement results to paid versus organic activity.

Simply Measured provides enterprise-­level insights from the leading social media networks including Facebook, Twitter, LinkedIn, Instagram, YouTube, Google+, Tumblr and Vine compiled into visual dashboards that can be shared easily across the organization. With over 40 unique customizable reports available, Simply Measured makes it simple to measure, analyze and share insights.

Simply Measured will hold a Facebook Ads analytics webinar on April 30, 2014 at 11am PT. To learn more about Simply Measured's Facebook Insights with Ads report please visit www.simplymeasured.com or read more on the Simply Measured blog. For more information about pricing or for a free 14­-day trial, please visit http://www.simplymeasured.com/pricing.

About Simply Measured

Simply Measured is the leading social media analytics and measurement platform used by brands across the globe to quantify performance, determine impact and derive strategic direction from social media data. With more than 40 unique reports sourced from the top social platforms including Facebook, Twitter, LinkedIn, Google+, Tumblr, Instagram, YouTube and Vine, Simply Measured turns social media data into beautiful, customizable reports that are easily analyzed and shared. Based in Seattle, Washington, Simply Measured supports more than 35 percent of the Interbrand 100 and has more than 100,000 users. Learn more at http://simplymeasured.com.

Embedded Video Available: https://www.youtube.com/watch?v=ahBmeZZFiQA&feature=youtu.be

Contact Information