SOURCE: Simply Measured, Inc.

Simply Measured, Inc.

January 20, 2015 11:00 ET

Simply Measured Releases Q4 2014 Instagram Study

Simply Measured Study Reveals Continued Growth on Instagram by the Interbrand Top 100; Engagement and Brand Activity Increasing Quarter-Over-Quarter

SEATTLE, WA--(Marketwired - January 20, 2015) - Simply Measured, the leading social analytics platform, today released their Q4 2014 Instagram Study, a quarterly compilation of data measuring how the Interbrand Top 100 Brands utilize the visual platform. The data collected measures key trends among brands by analyzing more than 6,293 posts, over 1.4 million comments, and 129.4 million likes. Instagram now boasts 300 million monthly active users, 70 million photos posted daily and more than 2.5 billion likes per day.

WHAT: Simply Measured Q4 Instagram Study

DATA HIGHLIGHTS: 82 percent of top brands are active on Instagram -- up two points from last quarter and seventeen points from the same time period in 2013. On average, posts that include another user handle in the caption net 37 percent more engagement than posts without. In Q4 2014, Interbrand 100 posts averaged 20,795 likes and comments each, an 11 percent increase from Q3 2014.

MORE INFORMATION: To learn more about Simply Measured's social analytics platform, or view additional insights from the Q4 2014 Instagram Study, visit www.simplymeasured.com or read more on the Simply Measured blog.

About Simply Measured
Simply Measured is the leading social analytics platform used by brands across the globe to quantify performance, determine impact, and derive strategic direction from social media data. With more than 40 unique reports sourced from the top social platforms including Facebook, Twitter, LinkedIn, Google+, Tumblr, Instagram, YouTube and Vine, Simply Measured turns social media data into beautiful, customizable reports that are easily analyzed and shared. Based in Seattle, Washington, Simply Measured supports more than 35 percent of the Interbrand 100 and has more than 100,000 users. Learn more at http://simplymeasured.com.

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