SOURCE: Simply Measured, Inc.

Simply Measured, Inc.

June 23, 2015 12:56 ET

Simply Measured Report Finds Social Media Will Account for Over 22 Percent of Total Marketing Budget by 2020

Annual Report Provides Overview of Social Marketing Organization Structure, Marketers' Top Challenges, and Social Platform Performance for 2015

SEATTLE, WA--(Marketwired - June 23, 2015) - Simply Measured, the leading social analytics platform, today released their State of Social Marketing 2015 Report, an annual compilation assessing the role of the social marketing function within organizations, top challenges marketers face when utilizing social marketing, and an update on how brands are using the top social media platforms to expand their marketing toolkit. The report analyzed two surveys of social marketing professionals, research and analysis of the top brands in the world spanning seven major networks, and insight from interviews with dozens of industry experts and best-in-class social media marketers.

WHAT: Simply Measured State of Social Marketing 2015 Report

DATA HIGHLIGHTS:

  • Social media is a growing areas of focus for marketing organizations -- social media marketing is predicted to account for 22.5 percent of marketing budgets by 2020.
  • Social media teams have three distinct needs; centralized strategy and planning, direction tied to business goals, and dedicated tactical execution.
  • Demonstrating the value of social programs is the number one challenge: 60 percent of social media marketers said proving ROI is their greatest challenge.
  • Social media analysis is not integrated into the overall business: only 22 percent of marketers say social media data impacts the overall business.
  • Of the major social networks, Facebook, YouTube and Twitter have the highest brand adoption. YouTube is used by 100 percent of the top brands in the world, with Twitter and Facebook close behind. Younger networks like Instagram and Pinterest are gaining steam.

MORE INFORMATION: To learn more about Simply Measured's social analytics platform, or view additional insights from the State of Social Marketing 2015 Report, visit www.simplymeasured.com or read more on the Simply Measured blog.

About Simply Measured
Simply Measured is the leading social analytics solution used by brands across the globe to quantify performance, determine impact, and derive strategic direction from social media data. With more than 40 unique reports sourced from the top social platforms including Facebook, Twitter, LinkedIn, Google+, Tumblr, Instagram, YouTube, Vine and Pinterest, Simply Measured turns social media data into beautiful, customizable reports that are easily analyzed and shared. Based in Seattle, Washington, Simply Measured supports more than 50 percent of the Interbrand 100 and has more than 100,000 users. Learn more at http://simplymeasured.com.

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