SEATTLE, WA--(Marketwired - March 02, 2016) - Simply Measured (www.simplymeasured.com), the leading social media analytics solution, announced today that Vic Davis, previously of ExactTarget and Salesforce.com, will join the company as its new Vice President of Customer Success. Davis brings over 20 years of professional services and customer success experience and has been a key driver in developing Seattle area offices for Alvarez & Marsal, based in New York, and ExactTarget, headquartered in Indianapolis.
Davis joins Simply Measured four months after the company added Sameer Kazi and D. Wayne Poole to its executive team, and six months after it completed the acquisitions of social intelligence company DataRank, and social attribution solution Inside Social. With over 100,000 marketers and 50 percent of the Interbrand 100 companies using Simply Measured, the company continues its investment in growth-tested leaders and its relentless focus on customer success.
"Simply Measured pioneered the use of data to help companies harness the power of social media. As the social media landscape has matured in the last six years, we continue on our mission of helping customers evolve and connect social to real business results," said Sameer Kazi, Simply Measured's CEO. "Vic is one of the best SaaS customer success leaders in the eco-system. Throughout his career, he has helped customers navigate business value and innovation while leading teams that deliver results. I am excited for Vic to dive in with Simply Measured customers and teams."
According to 'The Right Way to Measure Social Marketing,' a September 2015 report from Forrester Research, 53 percent of social relationship marketers surveyed listed measurement as their top problem area when running branded social accounts, far beyond any other issue. With the economy slowing down, companies are scrutinizing spending more than ever. Marketers are required to tie activity to bottom line, prove the value of their investment and drive more business results. Simply Measured customers look for the company to continue to push the envelope on what is possible with social data.
"I've been working with sales and marketing teams for the last two decades," said Davis, "and there is one thing that is always top of mind for them: 'how do we drive more business?' I'm excited to help social marketers solve this problem, and there's no company poised to help them do it better than Simply Measured."
You can read more about Vic Davis and watch the full interview with him on the Simply Measured blog.
About Simply Measured
Simply Measured is the world's best social analytics platform. Over 100,000 marketers and 50 percent of the Interbrand 100 companies use Simply Measured to identify new opportunities, plan their social campaigns, optimize activities for better results, and report on their programs to prove the value of social. Simply Measured is the only solution formally certified by both Facebook, Twitter, YouTube and Tumblr to provide marketers useful insights from the world's most popular social platforms. With integrations that include more than a dozen other social networks and data enrichments, Simply Measured hosts the most robust analytics solution designed specifically for marketers.
Simply Measured was recently named a 2015 Inc. 500 fastest growing company and has more than 135 employees in their Seattle, Washington headquarters, and Fayetteville, Arkansas office. Learn more at: http://www.simplymeasured.com.