SOURCE: Source Direct Holdings, Inc.

August 30, 2007 13:27 ET

Simply Wow Launches New Web Site

IDAHO FALLS, ID--(Marketwire - August 30, 2007) - Source Direct Holdings, Inc. (OTCBB: SODH), a state-of-the-art cleaning Technology Company, launched its new web site which features all the Simply Wow Organic Cleaning Household Products, Simply WoW® Automotive and Motorcycle Cleaning Kits, and Simply WoW® Industrial Products through its Online Store. http://www.simplywow.com

The new user-friendly site has improved navigation to the Household, Automotive, Motorcycle, and Industrial Products. The on site icons lead to improved product descriptions, and uses. Source Direct's Brand Name Awareness Campaign for their automotive product line can also be viewed. Product purchases are easily made through the Online Store.

"The internet has provided an exciting and powerful media with which to advertise our products. This new web site will only complement our present sales force and enhance our company's bottom line," comments Kevin Arave of Source Direct Accounting Department.

Source Direct Holdings, Inc. is aggressively expanding into new and highly effective channels of distribution with innovative, proven products that successfully compete with national brands through superior quality and attractive price points. Source Direct is a state-of-the-art cleaning Technology Company with its head office and manufacturing facilities in Idaho Falls, Idaho. The company manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial, and industrial and private-label automotive cleaning products industries. Simply WoW® is a registered trademark; Stain Pen® and "Works On The Spot"® are trademarks of Source Direct Holdings, Inc. For more information on the company's many unique and effective products already in distribution, visit their web site at www.simplywow.com.

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.

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