SOURCE: Source Direct Holdings, Inc.

August 28, 2007 09:00 ET

Simply WoW Motorcycle Cleaning Kits Introduced at 67th Annual Sturgis Motorcycle Rally

IDAHO FALLS, ID--(Marketwire - August 28, 2007) - Source Direct Holdings, Inc. (OTCBB: SODH) is pleased to announce the introduction of Simply WoW for motorcycles at the 67th Annual Motorcycle Rally in Sturgis, SD August 6 -12th. Simply WoW was introduced at the motorcycle rally because of the inherent qualities of the cleaning system. It is great for all motorcycle paint jobs because it is all organic, restores factory shine and removes bugs. It is safe for virtually all surfaces including black chrome and aftermarket window tint. It contains no harmful agents such as acid, hexane, silicone or petroleum distillates. Simply WoW is your cleaning system for any motorcycle.

The Sturgis Motorcycle Rally traditionally attracts more than 450,000 motor cyclists and has grown to become one of the largest motorcycle events. Enthusiasts are drawn to the unique combination of scenic riding, entertainment, camaraderie with fellow bikers and a Main Street atmosphere like no other.

Renowned custom motorcycle builder Russell Marlowe said, "I only build high-end motorcycles and I'm always looking for products that match my commitment to excellence. I tried Simply WoW, and will never go back to those other cleaners. It works the best without damaging custom paintjobs and chrome parts."

"We were over-whelmed by the acceptance and demand for Simply WoW Motorcycle Cleaning Kits while at the rally. They wanted high-quality 100% organic cleaners that would not pollute the environment but yet clean their bikes. We have answered that demand in a way that may change many people's perception of organic cleaners," states Deren Smith, CEO of Source Direct.

Source Direct Holdings, Inc. is aggressively expanding into new and highly effective channels of distribution with innovative, proven products that successfully compete with national brands through superior quality and attractive price points. Source Direct is a state-of-the-art cleaning technology company with its head office and manufacturing facilities in Idaho Falls, Idaho. The company manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial, industrial and private-label automotive cleaning products industries. Simply WoW® is a registered trademark; Stain Pen® and "Works On The Spot"® are trademarks of Source Direct Holdings, Inc. For more information on the company's many unique and effective products already in distribution, visit their web site at www.simplywow.com.

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.

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