SOURCE: Source Direct Holdings, Inc.

August 27, 2007 09:00 ET

Simply Wow Releases First Organic Cleaning Products for Motorcycles

IDAHO FALLS, ID--(Marketwire - August 27, 2007) - Not new to cleaning products, Source Direct Holdings, Inc. (OTCBB: SODH) now offers a new, green cleaning product for the motorcycle industry: Simply Wow for motorcycles. Source Direct Holdings is established in the household and automotive cleaning industries for developing and manufacturing highly effective and non-toxic biodegradable cleaning and appearance products.

Located in the heart of the Eastern Idaho Technology Corridor, Source Direct Holdings provides cost-effective solutions that make life better. The public company guarantees that you will say "Wow" when you see how their products work on your motorcycle. Their products are All-Organic, meaning the consumer can rid themselves of all the other cleaners in their cabinet and replace them with one solution that doesn't pollute our planet. Cleaning up messes and keeping the environment healthy is easy with Simply Wow!

Simply Wow is being introduced to the motorcycle industry because of the inherent qualities of the cleaning system. It is great for all motorcycle paint jobs because it is all organic, restores factory shine and removes bugs. It is safe for virtually all surfaces including black chrome and aftermarket window tint. It contains no harmful agents such as acid, hexane, silicone or petroleum distillates. Simply Wow is the cleaning system for any motorcycle.

Satisfied customers readily recommend Simply Wow to others on their website and in their daily lives. Renowned custom motorcycle builder Russell Marlowe said, "I only build high-end motorcycles and I'm always looking for products that match my commitment to excellence. I tried Simply Wow and will never go back to those other cleaners. It works the best without damaging custom paintjobs and chrome parts."

Source Direct Holdings, Inc. is aggressively expanding into new and highly effective channels of distribution with innovative, proven products that successfully compete with national brands through superior quality and attractive price points. Source Direct is a state-of-the-art cleaning technology company with its head office and manufacturing facilities in Idaho Falls, Idaho. The company manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial, industrial and private-label automotive cleaning products industries. Simply WoW® is a registered trademark; Stain Pen® and "Works On The Spot"® are trademarks of Source Direct Holdings, Inc. For more information on the company's many unique and effective products already in distribution, visit their web site at

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.

Contact Information

    Source Direct Holdings, Inc.
    Deren Smith
    (877) 529-4114

    Ken Conte
    Rise Above Consulting
    (970) 227-3588