SOURCE: Source Direct Holdings, Inc.

October 18, 2005 11:33 ET

Simply Wow® 13-Week Brand Exposure on Discovery Channel

IDAHO FALLS, ID -- (MARKET WIRE) -- October 18, 2005 -- Source Direct Holdings, Inc. (OTC BB: SDRT) today announced that Simply Wow®-sponsored NASCAR driver Erik Darnell is a featured competitor in "Roush Racing: Driver X," a 13-week series debuting on Discovery Channel, October 24 at 8PM (ET/PT). In the spirit of televised competitions like "The Amazing Race" and "The Apprentice," "Driver X" will follow 23 drivers, including Simply Wow®-sponsored driver Erik Darnell, as they compete to become the next NASCAR superstar. The nation's No.1 spectator sport will provide yet another high-impact venue for brand exposure of Simply Wow® as it systematically progresses toward mass-market distribution.

In its first season, "Driver X" is expected to command an enviable target audience and exceptional exposure for Simply Wow®. "Only Discovery Channel can put viewers into the passenger seat of a race truck at top speed as well as into the evaluation room where the real decisions -- and drivers' futures -- are made," said Jane Root, General Manager for Discovery Channel. "Each episode will give viewers a never before seen look into what goes on behind the scenes, from the science of the race trucks to the determination of the athletes -- in the nation's No.1 spectator sport."

Source Direct offers a family of biodegradable, non-toxic cleaning products including Simply Wow®, Stain Pen® and Odor Annihilator. Simply Wow® is backed by a money-back guarantee.

Source Direct Holdings, Inc. is aggressively expanding into new and highly effective channels of distribution with innovative, proven products that successfully compete with national brands through superior quality and attractive price points. Source Direct is a state-of-the-art cleaning technology company headquartered in Idaho Falls, Idaho, with manufacturing facilities in Nampa, Idaho. The company manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial, industrial and private-label automotive cleaning products industries. Simply Wow® is a registered trademark; Stain Pen® and "Works On The Spot"® are trademarks of Source Direct Holdings, Inc. For more information on the company's many unique and effective products already in distribution, visit their web site at

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.

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