SOURCE: Source Direct Holdings, Inc.

October 21, 2008 13:24 ET

Simply WoW® and Odor Annihilator® Available at PetSmart®

Green Cleaner and Odor Removal Product to Revolutionize Customers' Odor Problems

IDAHO FALLS, ID--(Marketwire - October 21, 2008) - Source Direct Holdings, Inc. (OTCBB: SODH)

Anyone that owns a pet knows that pet odors can be a problem. Urine, litter boxes, pet cages, kennels, that "wet dog smell," and even around the house accidents happen, whether we are prepared or not. Source Direct Holdings, Inc. has been brought on board by PetSmart® to offer its green certified cleaning duo, Simply WoW® Cleaner/Spot Remover, and Odor Annihilator®. The Simply WoW® kit will be available in stores around November. Source Direct expects to WOW their customer with its easy two-step cleaning format for eliminating those embarrassing odors and difficult stains.

"Having our products available for purchase at a well-known and respected retailer such as PetSmart® is an honor itself," said Deren Smith, CEO of Source Direct Holdings. "We believe they choose only the best pet-focused products on the market today and we have always believed that our product is nothing short of remarkable."

Both items in the kit are certified green. Simply WoW® Cleaner/Spot Remover, is a very effective and necessary step in proper removal of stains from pet accidents. Odor Annihilator®, a multi faceted odor remover, is safe for use around both pets and children. The product can be applied directly to your pet's skin, cages, carpets, upholstery, and any washable surface -- wherever the cause of the odor lies.

Odor Annihilator® works by doing more than just removing the odor; it annihilates the source of the odor. Air fresheners and fabric refreshers try to overpower the odor by masking it, but Odor Annihilator® goes further by removing the source of the odor so that it doesn't return. It is 100% biodegradable and the ingredients are non-toxic, non-corrosive and nonflammable.

About PetSmart

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company operates more than 1075 pet stores in the United States and Canada, a growing number of in-store PetSmart PetsHotel® cat and dog boarding facilities, and is a leading online provider of pet supplies and pet care information ( PetSmart provides a broad range of competitively priced pet food and pet products; and offers complete pet training, pet grooming, pet boarding, doggie day camp and pet adoption services. Since 1994, PetSmart Charities, Inc., an independent 501(c)(3) non-profit animal welfare organization, has funded more than $70 million in grants and programs benefiting animal welfare organizations and, through its in-store pet adoption programs, has helped save the lives of more than 3 million pets.

About Source Direct

Source Direct Holdings, Inc. is aggressively expanding into new and highly effective channels of distribution with innovative, proven products that successfully compete with national brands through superior quality and attractive price points. Source Direct is a state-of-the-art cleaning Technology Company with its head office and manufacturing facilities in Idaho Falls, Idaho. The company manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial, and industrial and private-label automotive cleaning products industries. Simply WoW® is a registered trademark; Stain Pen® and "Works On The Spot"® are trademarks of Source Direct Holdings, Inc. For more information on the company's many unique and effective products already in distribution, visit their web site at

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended.

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