SOURCE: Source Direct Holdings, Inc.

April 27, 2007 09:30 ET

Simply WoW® Expands Brand Name Awareness Campaign, by Sponsoring Roush Fenway's No. 99 ARCA Series Effort at Kansas, Kentucky

IDAHO FALLS, ID -- (MARKET WIRE) -- April 27, 2007 -- Source Direct Holdings, Inc. (OTCBB: SODH) is pleased to announce Simply WoW® will sponsor Roush Fenway Racing's No. 99 Ford Fusion in the ARCA RE/MAX Series at Kansas Speedway on April 27 5p.m. EST live on SPEED, and at Kentucky Speedway on May 12.

"It's great that Simply WoW® has signed up for a few more races with us," said Erik Darnell. "They've supported me the in late models and a few races last year in the truck series, so I'm happy we can continue our relationship. Those guys have great products, and I love that I'll get to represent them for a few more races this year. Hopefully we can be up there in the mix of things on Saturday, and maybe we can put this Simply WoW® Roush Fenway Racing Ford Fusion in Victory Lane."

"We're excited to get involved with Erik Darnell again," said Deren Smith, CEO of Source Direct Holdings. "We teamed up for a few races last year, and received great exposure by expanding our Brand Name awareness campaign, when this opportunity presented itself we jumped at it. We're proud to have Erik Darnell and the Roush Fenway Racing team carrying the Simply WoW® name once again."

Source Direct Holdings, Inc. is aggressively expanding into new and highly effective channels of distribution with innovative, proven products that successfully compete with national brands through superior quality and attractive price points. Source Direct is a state-of-the-art cleaning technology company with its head office and manufacturing facilities in Idaho Falls, Idaho. The company manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial, industrial and private-label automotive cleaning products industries. Simply WoW® is a registered trademark; Stain Pen® and "Works On The Spot"® are trademarks of Source Direct Holdings, Inc. For more information on the company's many unique and effective products already in distribution, visit their web site at www.simplywow.com

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.

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