SOURCE: Source Direct Holdings, Inc.

November 07, 2005 09:25 ET

Simply Wow® Huge Success at Sema Show -- The World's Premier Automotive Specialty Products Trade Event

IDAHO FALLS, ID -- (MARKET WIRE) -- November 7, 2005 -- Source Direct Holdings, Inc. (OTC BB: SDRT) are pleased to announce their exceptional product exposure to automotive enthusiasts and key domestic and international distributors alike, at the SEMA Show in Las Vegas, November 1 to 4. In excess of 1,500 solid distribution leads, throughout the U.S. and internationally, were gathered over the four days of the show. More than 12,000 Stain Pens® were hand delivered to eager attendees as well as more than 1,500 All Organic Simply WoW® samples, following captivating product demonstrations and "Before and After" comparisons. The venue was such an enormous opportunity that the company also chose to introduce and sample their eagerly anticipated Automotive Odor Annihilator, another highly effective item in their family of organic, biodegradable, automotive cleaning products.

"Simply WoW®'s organic chemistry was an enormous hit with show goers at SEMA," stated Deren Smith, Source Direct's Founder and President, "We knew the products would be well received, but even we were overwhelmed by the results of this show."

SEMA, the Specialty Equipment Market Association, represents the $31 billion specialty automotive industry of 6,466 member-companies. Two million square feet of exhibits in the Las Vegas Convention Center hosted more than 100,000 industry leaders from over 100 countries for unlimited profit opportunities in the automotive, truck and SUV, marine and RV markets.

The Source Direct automotive line is a natural for breathtaking product demonstrations. "Before and After" comparisons leave audiences in awe of product capabilities and ease of use. The growing line currently features All Organic Simply WoW®, Simply WoW® Automotive Odor Annihilator, and Stain Pen®. Simply WoW® is backed by a money-back guaranteed.

Source Direct Holdings, Inc. is aggressively expanding into new and highly effective channels of distribution with innovative, proven products that successfully compete with national brands through superior quality and attractive price points. Source Direct is a state-of-the-art cleaning technology company headquartered in Idaho Falls, Idaho, with manufacturing facilities in Nampa, Idaho. The company manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial, industrial and private-label automotive cleaning products industries. Simply WoW® is a registered trademark; Stain Pen® and "Works On The Spot"® are trademarks of Source Direct Holdings, Inc. For more information on the company's many unique and effective products already in distribution, visit their web site at www.simplywow.com

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.

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