SOURCE: Source Direct Holdings, Inc.

October 16, 2007 09:30 ET

Simply WoW® Signs Licensing and Co-Branding Agreement With West Coast Customs

IDAHO FALLS, ID--(Marketwire - October 16, 2007) - Source Direct Holdings, Inc. (OTCBB: SODH), a state-of-the-art Cleaning Technology Company and "Green Cleaning Leader," announces today a Product License and Co-Branding agreement with West Coast Customs which include the rights to sell, market, and solicit Simply WoW®'s Automotive Care Line through West Coast Customs' marketing and distribution channels. West Coast Customs will also have the right to promote and advertise Simply WoW® Products and Source Direct will have the right to promote and advertise West Coast Customs' licensed cleaning products, furthering its own Brand Awareness campaign.

Products included in the Co-Branding agreement are Simply WoW® Cleaner/Degreaser, Simply WoW® Tuff Buff®, Simply WoW® Odor Annihilator® and Simply WoW® Tire Shine.

West Coast Customs has been added to TLC Cable Televison's Thursday Night Turbo Line-UP with its new series, "STREET CUSTOMS." The series features the West Coast Customs crew in their new state-of the-art facility as they tackle some of the most extraordinary car builds ever conceptualized and built on television. West Coast Customs will provide mention of the Simply WoW®/WCC Automotive products and banner advertizing Simply WoW®/WCC product in key areas of its shop.

"STREET CUSTOMS" airs on TLC on Tuesdays at 10/9 central. "STREET CUSTOMS" highlights the talents of car customizing star Ryan Friedlinghaus and his unorthodox approach to managing his West Coast Customs Family of artisans and technicians.

"We are excited to introduce our products to West Coast Customs' incredible fan base with a West Coast Customs Simply WoW auto care line to be unveiled at SEMA in few weeks," stated Deren Smith, CEO, Source Direct Holdings, Inc.

About Source Direct Holdings, Inc.

Source Direct Holdings, Inc., a public company boasting state-of-the-art cleaning technology, is aggressively expanding into new and highly effective channels of distribution. Their innovative and proven products successfully compete with national brands through superior quality and attractive price points. The company manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial, industrial and private-label automotive cleaning products industries. Simply WoW® is a registered trademark; Stain Pen® and "Works On The Spot"® are trademarks of Source Direct Holdings, Inc. For more information visit

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.

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