SOURCE: Source Direct Holdings, Inc.

March 30, 2006 12:19 ET

Simply WoW®-Sponsored Erik Darnell, Roush Racing Golden Boy, Takes the Wheel in NASCAR Craftsman Truck Series

IDAHO FALLS, ID -- (MARKET WIRE) -- March 30, 2006 -- Source Direct Holdings, Inc. (OTC BB: SDRT) is pleased to announce Simply WoW® will sponsor Roush Racing's No. 99 Ford F-150 and NASCAR driver Erik Darnell in the hugely popular NASCAR Craftsman Truck Series races at the Martinsville Speedway ( on April 1, and at the Gateway International Raceway ( on April 29. The company hopes to continue its winning streak with Darnell who recently beat out almost 2,000 drivers to become Roush Racing's Driver X champion, a Discovery Channel reality series that brought unprecedented exposure to the Simply WoW® product line over the highly rated 13-week series.

"We are thrilled to see we've picked a winner with Erik, and we're thrilled to see such a deserving young man go so far so quickly," stated Deren Smith, President and CEO of Source Direct, "We are determined to align the Simply WoW® product family with quality and performance. Erik is certainly making us all very proud of our selection."

Darnell has been the highest finishing Raybestos Rookie-of-the-Year candidate in each of the three races in 2006 so far. He enters the Martinsville race eighth in NASCAR Craftsman Truck Series points -- only 138 points from top spot. "I've got a history with Simply WoW®, so to have them sign on with us for a few races at this level is pretty cool," stated Darnell in a recent release.

Source Direct is following the lead of some very heavy hitters when it comes to mass-market penetration -- Sears is also an official NASCAR sponsor. Source Direct knows the right exposure matters to product success and in addition to the 86,000-seat Martinsville Speedway and the 60,000-seat Gateway International Raceway (currently promoting its 10th anniversary celebrations), Simply WoW® will be seen and heard at NASCAR Craftsman Truck Series events on the Speed Channel, satellite radio, and even podcasts.

Source Direct Holdings, Inc. is aggressively expanding into new and highly effective channels of distribution with innovative, proven products that successfully compete with national brands through superior quality and attractive price points. Source Direct is a state-of-the-art cleaning technology company with its head office and manufacturing facilities in Idaho Falls, Idaho. The company manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial, industrial and private-label automotive cleaning products industries. Simply WoW® is a registered trademark; Stain Pen® and "Works On The Spot"® are trademarks of Source Direct Holdings, Inc. For more information on the company's many unique and effective products already in distribution, visit their web site at

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