SOURCE: Source Direct Holdings, Inc.

March 20, 2006 14:54 ET

Simply Wow® Sponsors Only All-Female Team in National Guard Great Race 2006

IDAHO FALLS, ID -- (MARKET WIRE) -- March 20, 2006 -- Source Direct Holdings, Inc. (OTC BB: SDRT) are pleased to announce their second consecutive sponsorship of the Simply WoW® Lacey Racers, the only all-female professional race team competing for more than $250,000 in prize money in the National Guard Great Race 2006 (, the world's richest, transcontinental vintage car rally. The event begins June 24, 2006, in Philadelphia, PA; crosses 15 states, with stops in 50 cities; and finishes 14 days and 4,200 miles later in San Rafael, CA.

Enviable exposure for Source Direct's Simply WoW® family of organic, biodegradable cleaning products will span the continent, with Simply WoW® product sampling taking place at overnight stops in York and Washington, PA; Dublin, OH; Indianapolis, IN; Saint Louis, and Springfield MO; Wichita, KS; Pueblo and Durango, CO; Page, AZ; Tonopah, NV; Sacramento, Vallejo, and San Rafael, CA; and at free, family-focused activities including parades, local car shows, and festivals throughout the route.

Linda Pike, driver, and Sheila Watson, navigator, both of Searcy, AR, will be competing in a 1937 Ford Cabriolet against approximately 120 other "road warriors" including Pike's husband, G.R. Pike. Vintage cars valued at more than $3 million will compete in five divisions: Grand Championship, Expert, Sportsman, Rookie, and X-Cup. Best of luck to Linda and Sheila!

Jack Roush, one of NASCAR's leading team owners and an organizer of the 2006 Great Race through Rally Partners, Inc., is additionally affiliated with Simply WoW® through Discovery Channel's "Roush Racing: Driver X" (, a reality series won by yet another Simply WoW®-sponsored driver, Erik Darnell.

Source Direct's growing line of automotive products currently features Simply WoW® , Cleaner / Degreaser, Simply WoW® Tuff BuffTM, and Simply WoW® Odor AnnihilatorTM.

Source Direct Holdings, Inc. is aggressively expanding into new and highly effective channels of distribution with innovative, proven products that successfully compete with national brands through superior quality and attractive price points. Source Direct is a state-of-the-art cleaning technology company with its head office and manufacturing facilities in Idaho Falls, Idaho. The company manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial, industrial and private-label automotive cleaning products industries. Simply WoW® is a registered trademark; Stain Pen® and "Works On The Spot"® are trademarks of Source Direct Holdings, Inc. For more information on the company's many unique and effective products already in distribution, visit their web site at

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