SOURCE: SimplyTapp Inc.

SimplyTapp Inc.

June 23, 2014 09:00 ET

SimplyTapp Announces Self-Serve HCE Platform

AUSTIN, TX--(Marketwired - Jun 23, 2014) - SimplyTapp, the leading provider of Host Card Emulation (HCE) solutions for mobile payments, today welcomes card issuers and mobile application developers to its developer platform. SimplyTapp is allowing a quick way to get HCE pilots off the ground with no cost. In addition, as of now through September 29th, anyone signing up will receive a $5K credit on platform usage fees.

The SimplyTapp developer platform takes an automated approach to enabling existing mobile applications to act as "card present" payments at in-store locations. After going to: https://sites.google.com/a/simplytapp.com/hce-pilot/
Just follow the basic steps and tutorial:

  • Follow steps to embed your existing mobile app with the SimplyTapp mobile library
  • Follow steps to create your virtual cards in the secure SimplyTapp platform
  • Go try it out

"We are excited to make this exceptional offering to issuers and application developers; it is consistent the technology built into our agile and scalable platform. HCE is a new and tremendously empowering feature for card issuers, so it is important that the process of 'getting familiar with' and using the new technology be as friction free and open as possible," Doug Yeager, co-founder and CEO of SimplyTapp.

"This is a rare and powerful offering that is meant to allow both developers card issuers to gain comfort with using Host Card Emulation for payments, but still be scalable enough to fit their commercial volumes," said Ayman Hammad of SimplyTapp. "It marks a first in the payment card industry, but it can now be a reality by combining virtual card issuance with new software technologies and scalable platforms."

"SimplyTapp is the first company to allow open innovation in a mobile card issuing space that has been typically closed off but for a few players," said Ted Fifelski, co-founder of SimplyTapp, "Just last week somebody independently used our platform to make riding the Chicago Ventra transit system possible with a mobile phone. That is remarkable for this space, considering where we were a year ago."

Ref: [HOW-TO][CHICAGO] Ventra using SimplyTapp
http://forum.xda-developers.com/showthread.php?t=2708480

SimplyTapp is offering the pilot program with two different tracks, including an "assisted by SimplyTapp" track to issuers who would like to take a more hands-off approach to bringing up their HCE solution.
https://sites.google.com/a/simplytapp.com/hce-pilot/

About SimplyTapp Founded in 2011, SimplyTapp creates new and powerful open platforms that enable developers to innovate and leverage mobile devices for tap-payments and other real-world transactions. The company's first platform leverages host card emulation (HCE) in conjunction with near field communications (NFC). It serves both retailers and financial institution's mobile payments initiatives, allowing the existing developer infrastructure to innovate and provide a solid competitive offering to companies like PayPal and Stripe.

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