SOURCE: 65 Media

May 19, 2008 09:03 ET

"The Simpsons Movie" Website Wins Two Webby Awards for LA-Based Interactive Agency '65 Media' and 20th Century Fox

65 Media Builds on Success of Award-Winning With New Site -- Attraction Opens at Universal Studios Hollywood Today

MARINA DEL REY, CA--(Marketwire - May 19, 2008) - Interactive agency 65 Media has been named Webby Award Winner and People's Voice Winner in the Movie and Film category in recognition of its work creating 65 Media will be among the winners honored at the star-studded Webby Awards ceremony hosted by "Saturday Night Live's" Seth Meyer in New York City on June 10.

20th Century Fox enlisted 65 Media to create the website for the highly anticipated, summer 2007 film release, "The Simpsons Movie." Simpsons fans enthusiastically embraced the chance to experience the world of America's favorite dysfunctional family like never before, from inside Springfield itself, actually becoming a Simpsons character.

"Our goal was to develop a fun, virtual Simpsons experience that would give users the exciting opportunity to explore Springfield and be a guest star on the site," said Albin Reif, founder and chief creative officer of 65 Media. "The Simpsons Avatar Creator resonated with six million fans that, in creating their personalized avatars, helped us to achieve the Holy Grail of online advertising. We harnessed the power of the Simpsons-loving public and created a motivated army of enthusiastic brand ambassadors. These results represent an unprecedented viral marketing success."

Simpsons Avatars showed up on Flickr, YouTube, blogs, forums, and social networking sites like MySpace and Facebook. Entire offices, classrooms and companies have recreated themselves as Simpsons Avatars. This online campaign became a viral and social-networking phenomenon that positioned the Simpsons in every possible place, harnessing the popularity of social networking and bringing the enthusiasm offline.

"The response to the website was incredible," added 20th Century Fox VP of Digital Marketing, Hilary Hattenbach. "The average amount of time spent on the site was a half an hour during which millions of people created avatars and competed for top scores on the global leader board. 65 Media did an amazing job creating a truly immersive and entertaining film website. Their Webby Award honors are well deserved."

Capitalizing on the success of the Simpsons Avatar Creator, Universal Orlando Resort and Universal Studios Hollywood partnered with 65 Media this spring to build in support of the first-ever mega-attractions based on the blockbuster TV series. Visitors to the site can spring into Springfield by playing "Catapult to Krustyland" -- a game designed by 65 Media to deliver hours of mindless fun as users send their Simpsons Avatar soaring over the gates of Universal Studios for a sneak peak at "Krustyland," the fantasy amusement park dreamed up by the show's cantankerous Krusty the Clown. The game is tied to a sweepstakes promotion running through May 31, 2008. The winner of the grand prize will be awarded with a trip for four to Universal Orlando, where the ride is now open, or Universal Studios Hollywood, where The Simpsons Ride opens today -- plus their winning avatar will be on display at both locations.

"The Simpsons Avatars are literally reaching new heights with the 'Catapult to Krustyland' game," said Reif. "The addition of Simpsons Ride has given fans a new playground to explore. The response we've had to date has been out of this world."

About "The Simpsons Movie" site:

Clicking inside Springfield reveals surprises and hidden gems at every corner leading visitors on an incredibly fun journey through the town. Whether in Moe's Tavern, the Kwik-E-Mart, the Simpsons' Home, the Theatre, the Carnival, the Lake or Town Hall, users can entertain themselves for hours with highly addictive, Simpsons-themed games and content. The site also won a Gold London International Award, Cleo Shortlist honors, and a One Show Merit Award.

About 65 Media:

Honored by advertising and entertainment industries worldwide, 65 Media is an award-winning interactive marketing agency based in Marina Del Rey, Calif. that has been providing creative innovation for more than a decade. Specializing in brilliant marketing campaigns, online communities and games, 65 Media's progressive technology, strategic solutions and think tank philosophy has made it the first choice for stellar companies worldwide. To learn more about the making of or to see 65 Media's full portfolio or work, visit or contact Business Development Executive Jeff Pierce at

About The Webby Awards:

Hailed as the "Internet's highest honor" by the New York Times, The Webby Awards was established in 1996 and is the leading international award honoring excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile web sites. Established in 1996, the 12th Annual Webby Awards received nearly 10,000 entries from all 50 states and over more than 60 countries. worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Adobe; The Creative Group; Nokia; .ORG; Level 3; Getty Images; The Barbarian Group; Digital Kitchen; Adweek; Variety; Wired; IDG; Pequot Ventures; Brightcove; PricewaterhouseCoopers; 2advanced.Net; KobeMail and Museum of the Moving Image.

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