SOURCE: Simulated Environment Concepts, Inc.

Simulated Environment Concepts, Inc. (SEC)

February 11, 2010 10:52 ET

Simulated Environment Concepts, Inc., The Book Bank Foundation and NFL Legends Promote National Literacy

MIAMI, FL--(Marketwire - February 11, 2010) -  Simulated Environment Concepts, Inc. (PINKSHEETS: SMEV), makers of the high pressurized dry water massage and relaxation station SpaCapsule, announced today, their successful participation in a gala and fundraiser for The Book Bank Foundation (BBF).

The event, held on Thursday, February 4th, was sponsored by AJENE WATSON, LLC, the company's current private lender and financial business development and management consultant. The charity event, organized by BBF founder Glenn Toby, garnered the attendance of many NFL players and corporate executives who descended on Miami for Sunday's Super Bowl 2010.

"We are excited to lend a hand to a great cause," said Dr. Ella Frenkel, President and CEO of Simulated Environment Concepts, Inc. "The Book Bank Foundation is an excellent charity dedicated to furtherance of education and community outreach. Besides, it was a great opportunity for our SpaCapsule. Many NFL athletes who attended the party got the aqua massage in the SpaCapsule and complimented us on the sport-medicine benefits it produces."

Mr. Glenn Toby, the Founder of the Book Bank Foundation, said, "We are grateful to Simulated Environment Concepts, Inc. and the management of AJENE WATSON, LLC for their participation in our event. Thanks to our sponsors, we were able to raise awareness of our work and fundraise for future scholarships and foundational support. As always, the SpaCapsule was the main attraction of the evening; it was a hit with many NFL players."

"We are eager to participate in an event dedicated to education," said Dr. Spivak, the Managing Partner at Simulated Environment Concepts, Inc. "Even more so when we learned it was associated with one of the largest sporting events in America -- the Super Bowl."

"The family feeling and the camaraderie was palpable," continued Mr. Toby. "It is very comforting to know that we can rely on the SpaCapsule to help us fundraise and increase the awareness for our foundation. We are looking forward to future events together."

About The Book Bank Foundation and Glenn Toby
The mission of The Book Bank Foundation is to promote and advocate literacy. The Foundation accomplishes this by using motivational speaking, models of positive behavior, scholastic achievement, and resourceful thinkers to stimulate self-esteem, academic achievement, future goal setting, and stories of achievement in communities where illiteracy exists. Mr. Toby is entertainment manager, songwriter, composer and producer. Glenn Toby has been involved in numerous community service projects, including Camp Cool-J, AmeriCorps and the Jerry Lewis Telethon.

About Simulated Environment Concepts, Inc.

Simulated Environment Concepts, Inc. is the developer of a variety of relaxation products. For more information on Simulated Environment Concepts and its flagship product, SpaCapsule(R), you can visit the company's product website at, the temporary corporate IR management website at, or request more information via email at, or call toll free at (888) 757-0797.

Safe Harbor

Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

SpaCapsule is registered trademark of Simulated Environment Concepts, Inc.

Contact Information

  • For further information, contact:
    At The Company:
    Simulated Environment Concepts
    Investor Relations Department
    (888) 757-0797