SOURCE: Simulated Environment Concepts, Inc.

December 29, 2009 08:30 ET

Simulated Environment Concepts Looks to Lead Business Consultancy Firm, AJENE WATSON, LLC

In an Effort to Strengthen Its Position, Makers of SpaCapsule® Work Closely With Financial Business Development Strategist to Prepare for 2010

MIAMI, FL--(Marketwire - December 29, 2009) - Simulated Environment Concepts, Inc. (PINKSHEETS: SMEV), makers of the high pressurized dry water massage and relaxation station SpaCapsule, expect that their retaining of the AJENE WATSON, LLC, New York private lending and financial business development and management firm, will assist the company in repositioning itself within the marketplace in anticipation of a prosperous 2010.

"It is our expectation that under the guidance of AJENE WATSON, LLC, our company will achieve the success imagined when we first began nearly 10 years ago," stated Dr. Ella Frenkel, Chairwoman and CEO of Simulated Environment Concepts, Inc., makers of SpaCapsule.

The company was founded to design and manufacture health, fitness, and beauty equipment as well as holistic cosmetic products to supply the growing demands of a 200 billion dollar industry. From year-to-year the company enjoyed growth in sales and the breadth of its distribution channels with little to no guidance within the public markets. However, with the collapse of credit and financial markets, like many companies reliant on that system, the company quickly realized the need to put forth greater effort towards growth and success within the public arena as a means to continue forwarding operations.

"My partners and I initially funded this venture with millions of dollars of our own capital," stated Dr. Ilya Spivak, Managing Partner. "We firmly believe in physical, emotional and mental wellness. This is partially what led us to create our flagship product -- SpaCapsule®. We were challenged by the effects of going public. However, we were strengthened by the public acceptance of our product and business model with a growing belief that our company would still become a valued investment among shareholders."

People close to Simulated Environment Concepts indicated that the company sought out the services of AJENE WATSON, LLC at the urging of its investors. Impressed by the list of referrals, further evidenced by the firm's success with meeting objectives for both private and publicly traded companies, management engaged AJENE WATSON, LLC as the company's lead Consultant in August of 2009.

"We became aware of Simulated Environment Concepts back in March of '09," stated Ajene Watson, Executive Managing Member of AJENE WATSON, LLC. "After several meetings and months of due diligence and evaluation, we came to the conclusion that of the many companies which courted us this year, Simulated Environment Concepts was indeed one of the more promising ventures."

Known for assisting start-up, small and/or fledgling companies with restructuring, organizing, developing and deploying long term business plans, the financial business development and management division of AJENE WATSON, LLC was signed to a 15-month, $1.2 million consulting agreement in August. The firm receives compensation in the form of cash, restricted stock and preferred shares -- with restricted and preferred stock constituting roughly 97% of payment.

"For the past several years, Simulated Environment Concepts consistently generated a couple million dollars yearly," said Watson. "Even with the collapse of the financial markets, the company managed to maintain the interest of customers willing to spend up to $30k for a SpaCapsule. With a fabulously broad domestic and international market, these futuristic and stylish capsule-shaped relaxation stations, in my humble opinion, screamed opportunity; an opportunity to be part of an effort promoting health and wellness throughout the world, in various marketplaces. With companies such as Google offering lunchtime meditation sessions to its employees, I strongly believe that relaxation products like SpaCapsule will come to be widely used and accepted."

Watson concluded, "There is nothing worse than a good company that's not given fair investment-market recognition. Simulated Environment Concepts is one of those penny stock companies that does not deserve negative connotation, especially given the experience of management and quality of the product. I firmly believe that with our expertise, the global appeal of the SpaCapsule, management's experience, market transparency and extreme corporate discipline, people will react positively -- resulting in unquestionable value for the company."

Dr. Frenkel concluded, "What we've come to learn about this firm is that they are unlike any other group in the financial services industry we've encountered. Aside from the experience and acumen the team brings, they are a very patient and dedicated group. Sincere about seeing you succeed, they seem to give far more than what they take. We have many great opportunities available that we believe will make 2010 a huge success, and with the assistance of AJENE WATSON, LLC, success seems eminent."

Sources close to the company indicate that since the engagement of AJENE WATSON, LLC, Simulated Environment Concepts has already began to improve internally. Now able to take advantage of several opportunities which can secure revenues for the next three to four years, Simulated Environment Concepts appears stable and on-track.

About Simulated Environment Concepts

Simulated Environment Concepts is the developer of a variety of relaxation products. For more information on Simulated Environment Concepts and its flagship product, SpaCapsule®, you can visit the company's product website at the temporary corporate IR management website at, or request more information via email at, or call toll free at (888) 757-0797.

Safe Harbor

Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

SpaCapsule is registered trademark of Simulated Environment Concepts, Inc.

Contact Information

  • For further information, contact:
    At The Company:
    Simulated Environment Concepts
    Investor Relations Department
    (888) 757-0797