SOURCE: Simulmedia

Simulmedia

January 20, 2011 11:49 ET

Simulmedia Opens Regional L.A. Office, Taps Charles Douglass to Run It as Director of Sales

NEW YORK, NY--(Marketwire - January 20, 2011) - Simulmedia, a targeted advertising television company, today announced that it has opened a regional office in Los Angeles and hired Charles Douglass to run it in the newly-created position of Director of Sales. Reporting to John Piccone, Simulmedia's Vice President, Sales, Mr. Douglass will be responsible for strengthening Simulmedia's position as the leading television ad targeting company by helping national marketers and their agencies target audiences efficiently.

"Charles has nearly two decades of experience in national advertising sales, management and business development," says Mr. Piccone. "His proven track record of achievement in helping build value for new properties in highly-competitive market environments and consistent increases in responsibility across a range of business functions and technologies, make him a valuable addition to the Simulmedia team."

Mr. Douglass comes to Simulmedia from BBC America where, as Vice President, Western Region Sales Manager (LA), he managed West Coast sales operations for BBC linear and digital properties while building a team of account executives, planners and assistants. Before that, Mr. Douglass was with CNN Networks, most recently as a Sr. Account Executive for linear and digital properties such CNN, HLN, CNNfn, CNNSI, CNN Airport Network, CNN.com and CBTN. Before that, he was a Sales Planner.

Mr. Douglass has both his undergraduate and MBA from Pepperdine University (CA).

Simulmedia, Inc. (simulmedia.com) is a New York City-based television ad targeting company. The company's targeting platform leverages predictive technologies and anonymous viewing data from more than 15 million US households to help national advertisers and their agencies better reach their target audiences, and better measure the results. Simulmedia aggregates TV audiences through partnerships with TV system operators and national networks and reaches virtually all U.S. multichannel households. Over the past year, the company helped national marketers and their agencies target, deliver and measure more than 45 campaigns and see results which were 25-300% better than they were able to achieve with traditional TV ad scheduling and targeting methods. Founded and led by Internet entrepreneur Dave Morgan, the company is backed by Avalon Ventures, Union Square Ventures and Time Warner Investments.

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