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SINA Works Wth Cisco to Offer New Online Video Interview Experience
Chinese Web Media Portal Pioneers Use of Cisco TelePresence for High- Definition Remote Guest Interviews
| Source: Cisco Systems, Inc.
BEIJING--(Marketwire - July 3, 2008) - Cisco China announced today that SINA Corp will
deploy the Cisco® (NASDAQ : CSCO ) TelePresence System to create an
in-person communication experience for its online interview program with
guests around China. SINA Corp will be the first web portal globally to
use the virtual meeting solution to transform the way that its online video
interviews are conducted.
SINA Corp will deploy four Cisco TelePresence System 1000 endpoints at its
studios in Beijing, Shanghai, and Guangzhou. Cisco's innovations in video,
audio and communications technologies enable SINA Corp to capture
interviews and other important interactions in a rich, high-quality
experience over an Internet Protocol (IP) network, regardless of the
distance between the parties.
"As the leading online media company and value-added information services
provider serving the Chinese communities in China and across the world,
SINA Corp will take advantage of Cisco's collaborative Web 2.0 technology
to enrich the interactive experience of our users," said Charles Chao, SINA
Corp's president and chief executive officer. "The cooperation with Cisco
will further consolidate the competitive edge of SINA Corp as a web portal
and will provide an advanced technology platform for our business
innovation and brand building in the Web 2.0 era."
Cisco TelePresence helps remove geographic barriers that can affect
interactions, helping users to dramatically improve communications,
accelerate their decision-making process and speed up globalization
initiatives. It also reduces users' need for travel and carbon footprint,
thereby helping to improve energy efficiency worldwide. More than 100
customers in over 40 countries have already deployed Cisco TelePresence
technology.
"We are pleased to bring the 'in-person' communications experience to SINA
Corp's online interview program with the Cisco TelePresence solution," said
Sue Bostrom, executive vice president and chief marketing officer, for
Cisco. "Cisco is dedicated to bringing innovative experiences to the human
network of Internet users in China by changing the way people communicate
and collaborate with networking solutions."
In China, the Cisco TelePresence virtual meeting solution is gaining
popularity among an increasing number of customers, including China Netcom,
Shanghai Telecom, the Xiamen municipal government, Renmin University of
China and the Shenzhen Guanlanhu Golf Club.
About SINA Corporation
SINA Corporation is a leading online media company and value-added
information service (VAS) provider for China and for global Chinese
communities. With a branded network of localized web sites targeting
Greater China and overseas Chinese, SINA provides services through five
major business lines including SINA.com (online news and content), SINA
Mobile (mobile value-added services), SINA Community (community-based
services and games), SINA.net (search and enterprise services) and SINA
E-Commerce (online shopping). Together these business lines provide an
array of services including region-focused online portals, MVAS, search and
directory, interest-based and community-building channels, free and premium
email, blog services, audio and video streaming, online games, classified
listings, fee-based services, e-commerce and enterprise e-solutions.
About Cisco Systems
Cisco (NASDAQ : CSCO ) is the worldwide leader in networking that transforms
how people connect, communicate and collaborate. Information about Cisco
can be found at http://www.cisco.com. For ongoing news, please go to
http://www.cisco.com/go/cn/newsroom. Cisco equipment in China is supplied
by Cisco Systems International BV, a wholly owned subsidiary of Cisco
Systems, Inc.
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