SOURCE: Burst Inc.

Burst Inc.

July 19, 2016 08:15 ET

Sinclair Broadcast Group to Deploy Burst on TV Across 50 US TV Markets

Nationwide Delivery of Mobile Video to Broadcast, Digital and OTT Solution Puts SBG in Vanguard of TV Technology

BOSTON, MA--(Marketwired - July 19, 2016) - Burst, the mobile video technology company that enables broadcasters, media companies, rights holders and brands to instantly deliver mobile video to broadcast, OTT and digital, today announced that Sinclair Broadcast Group, Inc. (NASDAQ: SBGI), the largest and most diversified television broadcasting company in the country, has agreed to deploy the Burst platform for user-generated content and Burst On TV™ (BOTV). Plans call for the deployment of the Burst solution to more than 50 television markets where Sinclair owns or operates television stations and the SBGI-owned Tennis Channel.

Sinclair's roll out of the Burst platform started in the second quarter of 2016 and will continue for the balance of 2016. Each station will issue calls to action asking viewers to submit video of compelling moments such as sports events, breaking news, political and cultural happenings, or major weather events for curated broadcast on local news programming and for distribution on Sinclair's digital assets. Thanks to Burst-enabled user-generated content (UGC), these stations will have a new inventory of great video content that is totally rights-controlled by Sinclair.

As the stations become familiar with the basic Burst platform, they will progress to Burst On TV. BOTV is the foundational technology and the only platform that allows customers to get video from any mobile device onto live broadcasts, OTT, digital networks or social media channels instantly without disrupting existing workflows and processes.

BOTV employs an easy to use point-and-click interface that allows journalists, consumers, celebrities -- anyone with a smartphone, a point of view and subject to record -- to get their video into live media streams seamlessly without requiring the download and use of a mobile app to participate. For media companies, live event venues, brands and marketers, this means fresh and compelling content that is readily monetized, giving broadcasters new sources of sustainable revenue from owned content.

"We are in a market today where consumers have a nearly unlimited number of viewing options," said Bryant McBride, Founder and Chief Executive Officer, Burst, Inc. "Only Burst gives broadcasters like Sinclair the ability to quickly and cost-effectively build fresh mobile video content streams that engage the new generation of TV viewers, while also enabling a new source of revenue and actionable viewer data."

"Burst is a unique opportunity for us to build upon viewer engagement in our local communities," said Scott Livingston, Vice President of News for Sinclair. "The platform has differentiated itself by being incredibly easy to use and early UGC results have been very encouraging."

Burst and World-Class Partners

A key element in the Burst strategy is an open and easy to implement platform that is appealing to partners who deliver technology, production or digital solutions. Technology and application partners like Avid, Adobe, EVS, NewTek, Evertz, Grass Valley and Ross Video, social media partners like Twitter, Facebook and Instagram, OTT application developers, branding agencies and production houses all can easily integrate with the Burst On TV platform in a way that allows them to use mobile video as an integral part of their application. The company is aggressively courting new partners across the broadcast, digital, OTT and social spectrum to allow users to add Burst to their arsenal of content tools with ease.

Burst On TV is available immediately directly from Burst. For more information and sales inquiries, contact Burst at 617-977-9500 or info@burst.com.

Founded in 2011, Burst is a leading mobile video technology company that is transforming how broadcasters, publishers, rights holders, brands and venues create, manage and monetize user-generated and controlled video content. Burst's proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative mobile to broadcast, OTT, digital and social platform. Burst is headquartered in Boston and serves customers around the world including Sinclair Broadcast Group, Fox Sports Australia, NESN and AccuWeather among others.

Embedded Video Available: https://www.burst.com/solutions/burst-on-tv/

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