SOURCE: SINGER

October 28, 2015 08:00 ET

SINGER® Introduces Two New Machines That Power Personalization and Make Sewing Easy

New SINGER® SUPERB™ Embroidery Only Machine and SINGER® LEGACY™ Sewing and Embroidery Machine Feature Expansive Workspaces, High-Speed Stitching and Complimentary Embroidery Software to Inspire One-of-a-Kind Creations

HAMILTON, BERMUDA--(Marketwired - Oct 28, 2015) - SINGER®, the leading sewing machine brand for more than 160 years, has unveiled two new machines: the SINGER® SUPERB™ embroidery only machine and the SINGER® LEGACY™ sewing and embroidery machine. These machines, designed to make sewing easy and fun for creative enthusiasts who have a passion for personalization and creating one-of-a-kind items, bring the expertise of SINGER® machines to embroidery enthusiasts everywhere.

The SINGER® SUPERB™ embroidery only machine includes 200 embroidery designs, six alphabet options, 700 embroidery stitches-per-minute, and an extra-large embroidery area and workspace -- allowing embroiderers to complete high-quality projects with ease.

The stylish SINGER® LEGACY™ sewing and embroidery machine offers sewers and embroiderers advanced features, such as 250 built-in stitches, 200 embroidery designs, six alphabet options and an array of additional tools including 10 presser feet and fast stitch speeds. The machine also has a large LCD touch screen to simplify sewing and embroidery settings, and comes with a USB stick to easily transfer and store embroidery designs.

Both machines feature a sleek new look that represent the future of SINGER®  machines while being inspired by the brand's iconic vintage machines, and both come with free downloadable embroidery software to easily modify unique embroidery projects that reflect an individual's style and identity

"We are thrilled to introduce new machines that meet the demands of today's sewers and embroiderers," said Ann Bragg, Vice President of North American Mass Sales for SINGER®. "The DIY generation values handmade crafts, customized projects and personal creativity, and wants to create quickly and easily. The SINGER® SUPERB™ embroidery only machine and the SINGER® LEGACY™ sewing and embroidery machine give sewers and embroiderers the features they need to make anything uniquely their own -- from home furnishings to kids clothing to crafts."

The new SINGER® SUPERB™ embroidery only machine makes embroidering and monogramming easy and fun. Features include:

  • Ample Designs: Significantly expand your creativity with 200 embroidery designs and six alphabet options.
  • Extra Large Embroidery Area and Workspace: Handle big projects with a 10 1/4 x 6-inch embroidery area to accommodate large embroidery designs; and a wider needle-to-tower workspace.
  • Fast Stitching Speed: Finish projects faster with 700 embroidery stitches-per-minute.
  • Complimentary Software: Download embroidery software for free to enhance your options and create customized designs.
  • Automatic Needle Threader: Save time!
  • Upper Thread Sensor: Automatically detect the amount of thread remaining so you don't run out without warning.
  • USB Stick Embroidery Design Transfer: Store and save files for easy transfer to your machine.
  • Advanced Touch Screen and Lighting Features: The large LCD touch screen allows you to easily adjust embroidery settings, and see your designs more clearly with three STAYBRIGHT™ LED lights.

The new SINGER® LEGACY™ sewing and embroidery machine incorporates many of the latest sewing and embroidery technology and designs. Features include:

  • Fast stitching and embroidery speeds: Finish projects quickly with 800 sewing stitches-per-minute and 700 embroidery stitches-per-minute.
  • Numerous Built-in Stitch Options: Find the right stitch easily with 10 ONETOUCH™ basic stitches, eight basic stitches, seven stretch stitches, 118 Decorative Stitches, 14 fully-automatic buttonholes, 18 satin stitches, 23 elongation stitches, 22 quilting stitches and 30 heirloom stitches.
  • 10 Snap-On Presser Feet: Change from one foot to another effortlessly.
  • Automatic Needle Threader: Enjoy sewing's biggest timesaver.
  • Extensive Design Options: Expand your creative and monogramming possibilities with 200 embroidery designs and six alphabet options.
  • USB Stick Embroidery Design Transfer: Store and save designs for easy transfer from your computer to your machine.
  • Complimentary Software: Enhance your creative options with free downloadable software.
  • Large LCD Touch Screen: Adjust sewing and embroidery settings with a simple touch.
  • Expansive Embroidery and Work Area: Handle big projects easily with a wider needle-to-tower workspace, and a 10 1/4 x 6-inch embroidery area to accommodate large embroidery designs.

Both machines are available at authorized retailers and will premiere on HSN.com on October 28, 2015. The Manufacturer's Suggested Retail Price (MSRP) of the SINGER® SUPERB™ embroidery only machine is $1,400, and the MSRP of the SINGER® LEGACY™ sewing and embroidery machine is $1,600. For more information and to find a retailer near you, visit www.singerco.com.

About SINGER®:

Since 1851, SINGER® has been one of the leading brands of consumer and artisan sewing machines, and one of the world's most trusted and recognizable trademarks. The brand has a long history of sewing innovation, having produced, among other breakthroughs, the world's first portable machine, the first zig-zag machine and the first computer-controlled machine. By making simple, easy to use machines, SINGER® has provided the gateway to sewing for people around the world. From home décor and clothing construction to embroidery and quilting, SINGER® is dedicated to helping people express themselves through sewing. Visit www.singerco.com for more information.

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