LUSH Cosmetics

LUSH Cosmetics
Single Parent Love Life Inc.

Single Parent Love Life Inc.

December 12, 2006 09:00 ET

Single Parents Get LUSH

Single Parent Market is a Growing Trend Products To Pamper Top Wish Lists

TORONTO, ONTARIO--(CCNMatthews - Dec. 12, 2006) -

Despite being the fastest-growing family type worldwide single parent households have been largely under-served when it comes to unique products and services. But businesses are starting to take notice. LUSH Cosmetics (www.lush.ca) has partnered with Single Parent Love Life (www.singleparentlovelife.com), a new online dating service created to meet the very specific relationship needs of single parents, to launch their first Single Parent targeted product - The Single Parent Revival Kit.

The Single Parent Revival Kit was designed based upon focus group research indicating that single moms and dads, who've spent most of their lives focused on "giving", are now looking to direct some of that pampering their way.

"We created the Single Parent Revival Kit because single moms and dads told us that it was time to do something for themselves," said Erika Edwards, Canadian Public Relations Manager, LUSH Cosmetics. "Our five-item gift bag contains products only available from LUSH which are designed to leave you feeling refreshed and invigorated, and that's what single parents told us they were seeking." There are estimated to be more than 2.5 million single parents in Canada today.

The concept for the kit was a joint effort between LUSH and upstart online dating service Single Parent Love Life who are quickly becoming the new advocates for the empowerment of single parents. "Partnering with Single Parent Love Life to launch the revival kit was an ideal fit because like LUSH they have the specific needs of single parents in mind," added Edwards. "We have been delighted with the overall response from the launch of the Revival Kit and sales have exceeded our expectations."

Mitch Solway, former VP Marketing for Lavalife and now President of Single Parent Love Life applauds LUSH for its progressive approach to the single parent market. The two companies jointly promote the new product on their respective websites. "Right from the start LUSH was all in with respect to developing a product tailored specifically to single parents," said Solway, "they were our first partner right out of the gate and shared an equal enthusiasm for recognizing this under serviced market."

ABOUT LUSH:

LUSH (www.lush.ca), purveyor of fresh handmade bath and body products as well as off beat gift ideas can be found in over 400 locations worldwide with 27 LUSH locations across Canada.

ABOUT SINGLE PARENT LOVE LIFE:

Single Parent Love Life (www.singleparentlovelife.com) is the world's first online dating designed to meet the unique dating and relationship needs of single parents and the enlightened singles open to meeting them. At Single Parent Love Life single parents are the stars.

GET TOGETHER WITH SOMEONE WHO GETS YOU™

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