SOURCE: Hansen's Natural

May 12, 2008 09:00 ET

Sip Into Something Sparkling With the Launch of Hansen's Natural Sparkling Refreshment

CORONA, CA--(Marketwire - May 12, 2008) - Hansen's Natural, a leading marketer of natural and alternative beverages, is introducing this summer's must-have accessory with the launch of Hansen's Natural Sparkling Refreshment, a luxurious soda-alternative in a sleek can to help consumers sparkle inside and out. This truly versatile refreshment contains the highest quality ingredients for the most lavish taste.

Hansen's Natural Sparkling defines extravagance with a chic palette of distinctive flavors: Blueberry-Pomegranate, Dragonfruit, Cranberry-Grapefruit, Valencia Orange, Green Tea Pomegranate and Green Tea Tangerine. Already reduced in calories, the entire line is also available sugar-free with zero calories and zero carbohydrates.

"Hansen's Natural Sparkling epitomizes sophistication," said Gregg Arends, VP of Marketing, Hansen's Natural. "We are thrilled to introduce a classy beverage that not only tastes great, but adds style to any occasion without sacrificing the quality natural ingredients synonymous with Hansen's Natural."

Like the drink itself, the can is clean and contemporary so it's quick to chill, easy to recycle and ideally packaged for soirees, the spa, a mid-day treat and any celebration in need of some sparkle. Of age cocktail lovers can also mix in alcohol for a multi-purpose, bubbly refreshment -- day or night.

Weight-watchers need not worry about packing on the pounds because Hansen's Natural Sparkling is perfectly portioned at just 90 calories per can. Packed with vitamin C, the all-natural drink is caffeine-free, preservative-free, sodium-free and free from high fructose corn syrup (HFCS).

Hansen's Natural Sparkling Refreshment is made with real fruit extracts and lightly sweetened with pure cane sugar for a refined flavor that's completely guilt-free and 100 percent authentic.

About Hansen Natural Corporation

For more than 70 years, Hansen's Natural has provided consumers with superior quality and delicious, healthy and natural beverages. Consumers can trust the quality of our ingredients as Hansen's Natural brand products are free of preservatives and contain no artificial colors or flavors. Based in Corona, Calif., Hansen's Natural markets and distributes Hansen's Natural Sodas, Hansen's Natural Sparkling Refreshment, fruit juice Smoothies, Junior Juice, iced teas, juice cocktails, apple juice and juice blends, Blue Sky beverages and Fizzit. Please visit for more information.

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