March 06, 2012 06:59 ET

SIPCOM Unveils GSN 2.0, a Commercial Grade Microsoft Lync Hosted Platform

LONDON, UNITED KINGDOM--(Marketwire - March 6, 2012) - SIPCOM today unveiled GSN 2.0, a comprehensive hosted communication and collaboration platform which enables fixed and mobile telecom operators, system integrators, resellers and hoster's to quickly and economically enhance their service offering.

Global Service Network ("GSN") 2.0 further enables ASPs and other commercial service providers (CSPs) to meet the growing market demand for outsourcing a variety of business applications while reducing the overall administration and management costs associated with cloud-based applications.

SIPCOM made the announcement today at the Unified Communications Expo 2012 in London Olympia. The UC Expo is the UK's leading unified communications event.

Commercial Grade Services and Rapid Deployment

GSN 2.0 scales to millions of users, supports internet standards and can be managed from multiple interfaces. GSN 2.0 provides interoperability with carrier backend systems which preserves existing infrastructure investment.

During the past year SIPCOM has worked closely with Microsoft to develop GSN 2.0 for communication and collaboration services including telephony, conferencing and collaboration features.

SIPCOM has been selected by Microsoft Corp. to help create the Microsoft Lync Hosted Pack Reference Architecture. As part of the process SIPCOM designed, built and now operate 4 points of presence (PoPs) within data centers in the United Kingdom, France and North America as well as providing the engineering and testing to prove the reference architecture met Microsoft's requirements. The project brought together technology vendors including Juniper, Dell, Brocade, Acme Packet, Level 3 and Radvision.

"SIPCOM has a track record of delivering mission-critical applications to enterprises and building scalable hosted platforms for partners. Recognised for its expertise in hosted unified communications, SIPCOM's participation in the reference architecture was an easy choice. The resources it possesses helped us to quickly implement a scalable infrastructure across multiple continents."

- Warren Barkley, General Manager for Lync at Microsoft.

Comprehensive and Integrated Services

GSN 2.0 includes the following features:

  • Multitenant, Virtualised and Dedicated Platform - Capable of supporting high availability SOHO, SMB and Enterprise customer applications and services.
  • IM & Presence - Gives users real-time presence information, including photos, availability, and location - and enhanced instant messaging to help connect more efficiently and effectively.
  • Enterprise Voice - Delivers the telephony of a traditional IP PBX with IM and conferencing to improve communication and lower costs.
  • Video Conferencing - Makes it easy for users to create, moderate, and join pre-planned and on the fly audio, video, and web meetings with people inside and outside the organisation
  • Mobility - Extends the Lync feature set for video, voice and collaboration to popular mobile platforms.
  • Federation - connect to people on other networks: Windows Live, Yahoo, Google, Jabber, SameTime.
  • Interoperability - provide native integration for video, PBX & IP Phones.

GSN 2.0 is a foundational service which allows partners and customers to build upon and leverage their unique assets to augment their value proposition and differentiate their market offering.

"We build and operate hosting platforms in customer datacentres, without the need for any customer CapEx. Our strong background in voice, OSS/BSS and provisioning enables us to quickly deliver a escalable platform for our customers to receive an immediate and tangible return on investment. Working with Microsoft on the reference architecture has been fantastic and helped augment our position as a key enabler of Hosted Software and Unified Communications to service providers around the world."

- Daniel Allen, CEO, SIPCOM

"SIPCOM's unique service models combined with its extensive Microsoft Lync knowledge make a compelling value proposition for any hosted service provider that wants to capitalize on the rapidly growing opportunities in the UC services market. By deploying Acme Packet Net-Net Session Director session border controllers throughout GSN 2.0, SIPCOM delivers trusted, first class UC services that satisfy the expectations of the most demanding enterprise customers."

- Dino Di Palma, Chief Operating Officer at Acme Packet.

Additional Resources

- SIPCOM Partner Programme

- SIPCOM on Twitter

- SIPCOM Press Centre


SIPCOM provide the benefits of a scalable, less-complex, zero CapEx and fast approach to the delivery of hosted software and communications. Our customers include mobile and fixed network operators, system integrators, hoster's and resellers of all sizes. For more information, visit

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